SINGAPORE – Media OutReach Newswire – July 19, 2024 – SHANGHAI TANG unveils its Fall-Winter 2024 collection, drawing inspiration from “Bring In The Wine” (“将进酒”) by ancient Chinese poet Li Bai. Qiang Jin Jiu), which represents the aesthetic worldview of the Tang Dynasty. Could we today be similarly persuaded to enjoy life in perfect harmony with the power of nature (“宴平乐”, (Yan Ping-Le) And throws devotion and a thousand taels of gold into the wind to demand that the wine be brought generously (Qiang Jin Qiu)?
“Don’t you see the water of the Yellow River
Coming from heaven
With waves rolling straight into the sea
And never flow back again…”
This collection reinterprets these cultural themes, weaving magnificent tapestries from golden eras between silk threads into contemporary clothing, with each design imbued with the distinctive elegance of the East. The result is a classic wardrobe full of luster and bright colors, inspired by various artifacts, paintings and poems of the Tang Dynasty.
“…Do not let the golden wine cup
Stay empty until the bright moon
The talent that heaven created for me
Will definitely be useful”
The signature pattern design of the Fall-Winter 2024 collection is “The Winding Stream Party” (“曲水游筵”, Qu Shui Du Yan), which presents an enchanting landscape: pine branches are decorated with lanterns and decorated wine vessels rest in the shade of old trees. The characteristic shapes of the calabashes (Hu Lu), symbolizing health, wealth and good fortune, line the terraced platforms where scholars gather and wine flows, while clouds, distant mountains, blooming flowers, long-tailed birds and graceful deer intricately intertwine the dimensions of perspective.
“… Bells, drums, delicacies, jade – they are not fine enough…
…and the thousand taels of gold
Can still be issued
Be earned back.
Bring in the wine! –
The cup game must not stop!
I sing you a song – …
Ten thousand cups of wine – give up your restraint and be happy!
…Bring in the wine (Li Bai)”
This season’s women’s collection is characterized by the use of sophisticated craft techniques such as sequin embroidery, gold embroidery, hollow embroidery, devoré, hot stamping and lace applique. The lavish floral landscapes and auspicious animal motifs of “The Winding Stream Party” on select pieces evoke a vibrant vitality that transcends time and space.
The Fall-Winter 2024 season in particular calls for maintaining grace and exuberance amidst life’s complexity, bringing a dreamlike depth and romantic appeal to SHANGHAI TANG’s qipaos, dresses and knitwear. Guided by poetic values, the looks in this collection encourage a keen eye for recognizing beautiful moments and exploring free-spirited and exuberant approaches to fashion and life.
The men’s collection begins with the integrity of tailored structural designs and carefully executes these garments with skilful application of velvet, special shimmering fabrics and quilted cotton to seamlessly integrate the fabric shapes with the movement of the body. Iconic SHANGHAI TANG looks such as the Tang cashmere jacket and Tang mandarin collar shirt draw on this season’s opulent imagery, further harmonizing traditional Chinese elegance with the aesthetics of modern menswear.
As always, SHANGHAI TANG uses color to highlight its designs. Inspired by the mineral glazes of Tang Sancai (唐三彩) pottery from the Tang Dynasty, the collection’s palette features deep inky greens, tranquil blues, and layered browns. These colors blend with touches of gold embroidery and delicate beadwork, and are an ode to the enchanting opulence of this timeless place and spirit.
The campaign for SHANGHAI TANG’s Fall-Winter 2024 collection is produced by director Quentin Shih, known for his cinematic neorealism. Shih portrays complex characters navigating between fantasy and reality. The images he captures reflect the psychological depth of fashion, giving each scene a vibrant aesthetic that introspectively examines the colorful appearance of the fabrics.
The creative campaign for SHANGHAI TANG 2024 Autumn-Winter resonates with a feeling similar to “Carpe Diem” (“得意尽欢”, De yì jìn huān), where the vitality sings in the fibers and soul of each garment.
Hashtag: #ShanghaiTangSG #ShanghaiTangMY #MakeLifeAParty
The issuer is responsible for the content of this announcement.
About SHANGHAI TANG
SHANGHAI TANG is Asian flair, exciting contrasts, timeless elegance and joie de vivre.
SHANGHAI TANG was born out of the joy of life that our founder David Tang KBE celebrated with artists, celebrities and royalty to make life a party. For over 3 decades, we have infused luxury fashion and lifestyle with an Asian flair through a rebirth of cultural influences spanning millennia, the rediscovery of exquisite craftsmanship refined for generations and the celebration of contemporary art.
SHANGHAI TANG’s exquisite work has been shaped over the years by the radiant elegance of Maggie Cheung, the star glamour of Nicole Kidman, the supermodel glamour of Liu Wen, the youthful beauty of Sean Xiao, the delicate dignity of Gong Li and the love of many other devoted fans.
Singapore social media tags:
@shanghaitang #ShanghaiTangSG #MakeLifeAParty
Malaysia Social Media Tags:
@shanghaitang #ShanghaiTangMY #MakeLifeAParty
