From nail polish to eyeliner, celebrities are joining in on the viral beauty trend inspired by Charli XCX’s latest album
It is officially a brat Summer.
Charli XCX’s latest album is titled brat — which dropped on June 7 — has promptly inspired a color trend that commands attention in a way that spring’s buttery yellow hues just can’t. The album cover’s aggressive neon green background color (overlaid with the word “Brat” in the pop singer’s signature Arial font) is appearing in everything from clothing to food.
The color trend has been around for a while now; Billie Eilish has made lime green roots her trademark for years, while Selena Gomez’s neon green manicure caused a stir on social media in 2021. However, Charli XCX’s highly anticipated sixth studio album has pushed the bold color’s popularity to new heights.
The wearers of the trend are well aware that it is not the most aesthetically pleasing shade of green; that is exactly what it is about. In their interview with Vogue SingaporeThe 31-year-old British pop singer said she deliberately chose an “offensive, unfashionable shade of green to give the impression that something is wrong.”