Lil Yachty has once again positioned himself as a reference in contemporary fashion and this time he is the protagonist of the latest campaign for PDF, the label of Italian streetwear agitator Domenico Formichetti. Called “The Dirt”, the Fall/Winter 2024 proposal brings together the artist with the members of Concrete Boys, Camo! and Draft Day, after KARRAHBOOO left the company. Yachty, Camo!, Draft Day and Dc2trill are the current representatives of the collective.
The campaign, which launched on PDF’s Instagram, features images of Yachty wearing pieces from the new collection in pastel shades. From an unstructured oversized denim to a matching cardigan, a puffer jacket, PDF’s moon shoes and a wool hat. These looks embody the brand’s aesthetic and bring it into a 90s-inspired setting. Through a fisheye lens, the rest of the team is portrayed in a car, conveying the nostalgic and authentic vibe that defines PDF.
Alongside the images, PDF announced that the first edition of the FW24 collection, “THE DIRT,” will be available from August 30, 2024. PDFCHANNEL.COM.
PDF delves into the psyche of the athletic antihero and draws on his disruptive community of collaborators and creatives for his MFW debut.
