-
The Hoxton in Melbourne – Photo credit: Ennismore
Ennismore and Alfasi Group announced the signing of The Hoxton in Melbourne as part of the Matchworks Precinct at 560 Church Street, Cremorne. Scheduled to open in 2027, the hotel will bring The Hoxton’s inimitable style to Australia for the first time, marking a major milestone in the brand’s global growth.
The hotel will offer 198 guestrooms across classic Hoxton categories including Cosy, Roomy and Biggy. Known for its vibrant, open lobbies, the hotel will celebrate its location through art, design, retail and an eclectic program, with interiors inspired by the building’s history and the creative local community and environment. A welcoming space for everyone, not just hotel guests, The Hoxton will offer three exciting dining options: an all-day dining venue, cafe, bar and signature restaurant. Other facilities include The Apartment, the brand’s hybrid event spaces arranged around a communal pantry, and a gym for those looking to continue their wellness journey in their home away from home.
Located in Melbourne’s historic suburb of Cremorne, the new precinct of The Hoxton is a melting pot of creativity and innovation and is a perfect fit for the brand. With its Victorian terraced houses and converted warehouses, it has become one of the city’s most exciting neighbourhoods and is quickly becoming home to some of the city’s best restaurants, wine bars and cafes. Ideally located on the eastern edge of Melbourne’s CBD, The Hoxton offers excellent connections to the wider city and easy access to Melbourne’s public transport network, major arterial roads and cycle routes.
Sharan Pasricha, Founder and Co-CEO of Ennismore, said: “We are excited to bring The Hoxton to Australia for the first time. Melbourne, as free-spirited as it is sophisticated, has long been our target for The Hoxton and Cremorne is a perfect fit for the brand. Our guests and brand supporters have long wanted a Hoxton in Australia and we are delighted to finally make this a reality in a brilliant, historic building that began as a match factory. We look forward to making our guests feel at home as they discover the best of our new neighbourhood.”
Gill Dvir, Managing Director of Alfasi Group, said: “Alfasi Group is delighted to partner with Ennismore as hotel operator at 560 Church Street, Cremorne. We aim to preserve the rich history of this location whilst redeveloping the historically significant buildings for retail and hospitality purposes that benefit the community. With its strong community and neighbourhood focus, The Hoxton fits perfectly with our vision for this world-class precinct.”
The Hoxton is a series of open house hotels rooted in culture and community, located in key cities across the UK, Europe and North America. Each hotel is a reflection and extension of its neighbourhood, inspired by the diversity and originality of the surrounding streets. Vibrant, inviting public spaces and exciting hospitality concepts make each Hoxton a destination for both the local community and guests. Today, The Hoxton operates 16 hotels, including recent openings in Charlottenburg (Berlin), Brussels, a second hotel in Amsterdam and Vienna. The Hoxton is soon to open in Edinburgh and Florence, and Ennismore recently announced the brand’s first signing in Scandinavia, The Hoxton Oslo.
This signing complements Ennismore’s growing project pipeline in Australia, which includes the Mondrian Hotel and Residences Gold Coast, Hyde Perth and 25hours The Olympia Sydney.
