Today, Berlin Cameron (a VML company) and AIG are launching the “Forward We Go” campaign at the AIG Women’s Open, August 22-25, in St. Andrews. This campaign positions AIG as a leading supporter of women in sport, business and society. It also highlights AIG’s investment in women’s golf since 2019 and underscores its past, present and future commitment to the sport by leading by example to create a culture of inclusion and social responsibility.
“Allies Across Generations” is a spot that captures the magic of mentorship and the power of sports. AIG’s global ambassador, professional golfer Georgia Hall, takes center stage, but the real stars are the young girls she inspires. With a series of unexpected shots, Georgia delivers personalized golf balls with uplifting messages that spark joy and ignite a passion for the game in the next generation of athletes. This spot beautifully sums up AIG’s commitment to investing in future generations and embodies the same resilience and ambition that characterizes both Georgia Hall and the company’s journey itself.
The campaign is designed to appeal to a broader audience, including golf enthusiasts, passionate advocates for women’s sport and parents raising the next generation of female athletes. AIG believes these groups have one thing in common: a commitment to excellence, equality and the power of sport to empower individuals and communities.
The campaign consists of eight unique television spots that will air on NBC and Sky Sports during the AIG WO broadcast, social media content on AIG’s LinkedIn, Instagram and YouTube channels, advertising on the AIG.com website and an NBC interview with AIG CEO Peter Zaffino during the weekend broadcast of the championship.
AIG has been a tireless advocate for women’s golf long before it took center stage in the sporting world. The title sponsorship acquired in 2019 is a testament to that ongoing commitment and demonstrates our belief in the power and potential of women on the golf course, but also in business and society.
