AKQA, the global creative agency, today announced the launch of a new campaign for IBM that showcases the transformative power of IBM Hybrid Cloud. Using striking imagery and a cinematic storytelling approach, this campaign conveys how the platform simplifies and unifies complex business ecosystems to unlock the full potential of AI.
Recognizing the challenges facing organizations in today’s fragmented digital landscape, IBM developed the hybrid cloud to provide a secure, open and consistent platform for AI implementation. AKQA was tasked with translating this strategic vision into a compelling visual language that would appeal to a broad audience.
“Our goal was to capture the essence of the IBM Hybrid Cloud – its ability to bring order to chaos and empower organizations to harness the power of AI,” said John Gordon, Group Creative Director at AKQA. “We achieved this through a combination of strategic thinking, creative storytelling and cutting-edge visual design.”
- The campaign includes a range of assets including:
- Captivating anthem video: Shows the journey from a fragmented ecosystem to a unified, AI-powered future.
- Dynamic 3D block models: Represent different elements in a typical business ecosystem and illustrate how the hybrid cloud creates harmony and cohesion.
- A range of digital and social assets: Including clips from the anthem video, animated loops and hero images to ensure campaign consistency across all touchpoints.
By focusing on the universal challenges facing businesses and the transformative potential of AI, AKQA has created a campaign that is both visually stunning and strategically sound. The result is a testament to the power of IBM Hybrid Cloud and AKQA’s ability to deliver strategic creative solutions that drive business results.
“Our challenge was to capture IBM’s point of view and demonstrate how important a well-designed hybrid cloud is for scaling AI. AKQA brought our strategy to life in a visual and simple way and created a foundation on which we can deliver marketing, content and communications for IBM worldwide,” said Stephen Leps, head of global brand strategy and communications at IBM.
“The highly collaborative creative process was key to achieving a creative, strategic outcome that captured the essence of the IBM brand,” said Pablo de Vivo, Creative Director at IBM.
