In fact, about 75% of Americans say they would consider painting a room or wall a shade of red, and Rumors is the perfect choice with its unique balance of warmth and vitality.
“We’re seeing people embrace color more than ever before,” says Erika Woelfel, vice president of color and creative services at Behr Paint Company. “Rumors is a modern take on the timeless red that has an energetic appeal and makes a lasting statement in a stunning way.”
New research(1) by Behr Paint has shown:
● Three-quarters (76%) of Americans say they would consider painting a room or wall a shade of red, with accent walls, bedrooms and front doors topping their wish list.
● Americans are aware of the positive impact red can have on their homes and agree that it creates a bold, yet coherent style:
○ Houses with red front doors stand out from others (86%)
○ A small splash of red in the room catches their attention (84%)
○ A splash of red can make a room look more elegant and unified (70%)
● A majority of Americans feel energized by using the color red in their home decor (60%)
● More than half of Americans agree that Rumors in the Home gives them the atmosphere of a high-end hotel (54%) and reminds them of a luxurious guest room (54%).
“Our Color of the Year gives consumers the power to use color with confidence,” said Andy Lopez, senior vice president and director of marketing at Behr Paint. “Rumors is undoubtedly a color that inspires creativity while being versatile enough to transform a space through projects big and small.”
Whether as an eye-catcher on a front door or as a dramatic wall color in the bedroom: Rumors is a universal color that transcends design styles and invites self-expression.
The rich allure of Rumors is part of the BEHR 2025 Color Trends Palette, an annual selection of trend-setting colors ranging from alluring warm tones to cooler, stunning hues to make color selection easier for DIYers, designers and painting professionals. Through extensive research and trend analysis around the world, taking into account a variety of lifestyle influences, these hues create a cohesive color story that transcends any design style.
To celebrate the 2025 Color of the Year, Behr Paint is hosting a sweepstakes on Instagram and TikTok starting August 21. One winner will receive $10,000 to make a statement in their home with Rumors. Follow @behrpaint on Instagram and @behr on TikTok to learn more about how to enter. Terms and conditions apply. For official rules, visit: behr.com/2025cotysweepstakes.
Rumors is available in premium, guaranteed opaque BEHR DYNASTY and BEHR MARQUEE single-coat colors*, as well as BEHR ULTRA and BEHR PREMIUM PLUS, exclusively at The Home Depot stores nationwide and online. For more information on Rumors and the 2025 Color Trend Palette, visit behr.com/2025coty.
*Only valid when tinting with colors from the BEHR DYNASTY® & BEHR MARQUEE® Interior One-Coat Hide Color Collection.
(1) BEHR commissioned an online survey of n=1,000 Americans ages 18 and older. The data are nationally representative by age, gender, race/ethnicity, and region. The survey was conducted between July 2 and July 9, 2024. The margin of error (MOE) for the entire sample is +/- 3 percentage points.
