Anyone looking to easily upgrade their interior design will be overwhelmed with inspiration, as Behr has declared Rumors (MQ1-15) as the Color of the Year 2025. The deep ruby red adds warmth and a touch of luxury throughout the home. Whether you use it for an elegant tea room or for an unexpected front door refresh, the dynamic hue exudes elegance.
“We’re seeing people embrace color more than ever before,” said Erika Woelfel, vice president of color and creative services at Behr Paint Company, in a press release. “Rumors is a modern take on the timeless red that has an energetic appeal and makes a lasting statement in a stunning way.”
Rumors moves away from the widespread preference for neutrals and toward a rich spectrum of colors. A recent survey by Behr found that Americans are ready to allow more red into their homes. According to the survey, 76 percent would consider painting a room or wall a shade of red, and 73 percent believe that red can add depth and character to a living space. Because Rumors isn’t as bold or overpowering as a cherry red, it’s an easy way to get started for those who aren’t sure yet.
While drenching a room with Rumors can add instant drama, there are plenty of other ways to incorporate the confident color into your home. Consider using it on kitchen cabinets, furniture (like bedroom nightstands or a dresser), or for smaller DIY projects like painted planters. Part of Behr’s 2025 color trend palette, Rumors also pairs well with the brand’s previous color selections: Cracked Pepper, a soft black, for 2024, and Blank Canvas, a versatile white, for 2023. Anyone can create a sophisticated, stylish space with this trio of colors. But if you need extra help, use the 60-30-10 color rule and you’re all set.
If you want to start painting right away, head to The Home Depot, where Rumors is sold exclusively. But if you’re willing to wait, Behr is hosting a big sweepstakes that will give one winner $10,000 to transform their home with Rumors. Details on how to enter can be found on the brand’s website. Instagram And TikTok. Good luck!
BEHR MARQUEE Rumors One Coat Hide-Matt Interior Paint and Primer (1 Quart)
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