Orange & Blue Collective provides unique opportunities, collaborations and partnerships between student athletes and Bison Athletics supporters and businesses that contribute to Bucknell’s storied athletic tradition. As the most experienced operator of NIL programs, SANIL leads fans and brands in supporting student athletes and athletic programs.
“Supporting our 750+ student-athletes is paramount in all of our strategic partnerships, and that’s why I’m so excited about the launch of Orange & Blue Collective,” said Jermaine Truax, Vice President of Athletics and Recreation. “In this ever-changing environment of collegiate sports, we have been proactive in educating and mentoring our student-athletes to help them develop their personal brands while exploring NIL opportunities. Now, the launch of Orange & Blue Collective adds another important touchpoint to connect student-athletes with our loyal supporters in the local community and beyond. I want to thank the early investors who helped get the Collective off the ground and who care deeply about the success of our student-athletes and Bison Athletics.”
“We are very excited about the unveiling of Orange & Blue Collective, which is a defining moment for Bucknell Basketball and our entire athletic department,” said the head coach of the men’s basketball team John Griffin III. “At Bucknell, we are committed to enhancing the student-athlete experience, and this initiative allows our student-athletes to explore NIL opportunities while pursuing their academic and athletic goals. Together with our supporters at Bison Athletics, we are paving the way for a sustainable future in today’s collegiate athletic landscape. It took visionary leadership to make Orange & Blue Collective a success, and I am honored to be a part of this groundbreaking initiative.”
SANIL is not affiliated with Bucknell Athletics but is recognized by the athletic department and will operate within the NCAA, Patriot League and Commonwealth of Pennsylvania to market and manage NIL opportunities for Bison student-athletes. SANIL and Orange & Blue Collective will work with various supporters to develop marketing activities that maximize student-athlete revenue while ensuring the interests of the university are always protected.
ABOUT ORANGE & BLUE COLLECTIVE (OrangeandBlueCollective.com)
Orange & Blue Collective is committed to increasing Bison student-athlete revenue and positioning Bucknell Athletics for continued success in the next chapter of college athletics. Through Orange & Blue Collective, the most passionate fans and businesses can connect with Bucknell University Athletics and its student-athletes like never before. By becoming a member of Orange & Blue Collective and/or partnering with Orange & Blue Collective to grow your business, you are contributing to the long-term success of Bison student-athletes.
Orange & Blue Collective is an affiliate of Student-Athlete NIL and independent of Bucknell University. For more information and FAQs, visit OrangeandBlueCollective.com/about.
ABOUT STUDENT ATHLETE NIL (SANIL) (StudentAthleteNIL.com)
Student Athlete NIL (SANIL) is the leading marketing, media and technology agency supporting the needs of student-athletes, brands and the ever-evolving era of name, image and likeness. SANIL operates the collectives of more than 50 universities and markets and monetizes the rights of thousands of student-athletes through fan experiences, brand partnerships and premium media content.
Our nationwide reach and skilled team of experienced professionals provide personalized attention to our student-athletes, fans and university partners while providing a fully scalable delivery platform for brand campaigns. Each year, SANIL recognizes the achievements of student-athletes at the NIL Summit, an awards and educational symposium organized by SANIL and held at the College Football Hall of Fame in Atlanta, Georgia. For more information, visit www.studentathletenil.com.
ABOUT BUCKNELL ATHLETICS
Bucknell sponsors 27 varsity sports at the Division I level. The university is a founding member of the Patriot League and annually ranks among the nation’s top colleges in student-athlete graduation rates. The mission of the Bucknell Department of Athletics & Recreation is to foster a diverse and inclusive culture that embraces holistic excellence in student-athletes. We strive to promote personal development; encourage intellectual, social and civic engagement; foster competitiveness both inside and outside the classroom; and prepare student-athletes to become leaders and trailblazers in the world.
