~ Colors Cineplex celebrates ‘Asli Yodha’ this Independence Day to mark the World Television Premiere of ‘Yodha’ starring Siddharth Malhotra in the lead role ~
MUMBAI : To celebrate the spirit of freedom and patriotism on this Independence Day, Colors Cineplex is pleased to announce the world premiere of the film starring Siddharth Malhotra in the lead role. “Yodha” on August 11th at 8pm. On this occasion, the fastest growing Hindi film channel celebrates Asli Yodha and pays tribute to the true heroes of our nation.
‘Yodha’ conveys a powerful message of bravery and self-sacrifice and Colors Cineplex’s ‘Asli Yodha’ campaign celebrates the immense contributions of those who put India on the world stage and showcases their dedication and patriotism.
To further honor this occasion, Colors Cineplex is delighted to host Harmanpreet Kaur, captain of the Indian women’s cricket team and the only Indian woman cricketer to score over 3,000 runs in both ODIs and T20Is. In the 2017 Women’s World Cup, she scored an astonishing 171 (not out) in the semi-final against Australia, making it the highest individual score by an Indian woman in the World Cup and the highest individual score ever in the Women’s World Cup. We will also Colonel Rajeev Bharwan the Indian Army— who always put his country first and demonstrated unparalleled devotion as commander of the elite Infantry/Strategic Special Airborne Troops Regiment. In addition, Afroz Shah, an environmental activist and advocate who was named the winner of the highest environmental award by the United Nations and praised by the Hon’ble Prime Minister of India, Shri Narendra Modi for his cleanliness work at Versova Beach in Mumbai, is attending. Shah is best known as the organizer of the world’s largest beach cleanup project, which has grown into a movement that has inspired people around the world to clean their surroundings. Her presence embodies the heroic spirit celebrated by ‘Asli Yodha’.
Rohan Lavsi, Head of Hindi Movies Cluster at Viacom18, said: “At Colors Cineplex, we are deeply honoured to celebrate ‘Asli Yodha’ and salute the courage and dedication of our nation’s true heroes. By inviting remarkable personalities like Harmanpreet Kaur, Col. Rajeev Bharwan and Afroz Shah, we wish to celebrate their extraordinary impact and patriotism. Our aim is to showcase inspiring stories that resonate with the values of courage and sacrifice. With ‘Asli Yodha’, we honour those who put India on the map across the globe and remember the profound impact of selfless service.”
An ‘Asli Yodha’ represents exceptional commitment and sacrifice. Whether in defence, sports or environmental activism, these individuals embody the strength and spirit of India, putting their country above personal comforts and often risking their lives for the common good.
Harmanpreet Kaur, captain of the Indian women’s cricket team, said: “It is an honour to be recognised as an ‘Asli Yodha’ by Colors Cineplex. Cricket has always been more than just a game for me – it is an opportunity to serve my country and make my fellow Indians proud. I share this recognition with every girl who dreams of wearing the Indian jersey.”
Col Rajeev Bharwan, Indian Army veteran, says: “To be called an ‘Asli Yodha’ is a great honour. Every soldier of the Indian Army serves with the sole aim of protecting our motherland and ensuring its security. This recognition belongs not only to me but to every brave soldier who stands guard at our borders.”
Afroz Shah, environmental activist and lawyer best known for organizing the world’s largest beach cleanup project, said: “It is a great privilege to be part of the ‘Asli Yodha’ campaign. Just as our beach cleanups aim to restore and protect the environment, this campaign celebrates those who have dedicated their lives to serving and improving our nation. By highlighting these stories, Colors Cineplex inspires all of us to make a positive contribution and embody the true spirit of courage and resilience.”
Colors Cineplex is committed to presenting a diverse range of inspiring content, including hit productions like ‘Hanuman’, ‘Bhediya’, ‘OMG 2’, ‘Rocky Aur Rani Ki Prem Kahani’, ‘Drishyam 2’ and ‘Tiger Nageswara Rao’.
To create awareness, a 360-degree campaign on #AsliYodha will be launched on digital platforms, radio and various social media channels, ensuring tremendous reach and unprecedented engagement.
Watch the first podcast in this series celebrating #AsliYodha
Join us for the world television premiere of Yodha on August 11 at 8 p.m. and celebrate the dedication and spirit of our true heroes.
