From a Roblox scavenger hunt with Nickelodeon’s SpongeBob SquarePants and Teenage Mutant Ninja Turtles games to volunteering in the real world, Kids Relief empowers children to become the next generation of changemakers
Imagine dragons, Conan GrayPoppy, d4vd and Alexander Stewart performs at the first-of-its-kind star-studded Roblox Music Festival to celebrate a month of action and community service
NEW YORK, 27 August 2024 /PRNewswire/ — Comic Relief US and Nickelodeon are partnering for the first time to launch the second annual Kids Relief campaign: “Game to Change the World,” an interactive movement that goes from the virtual to the real world, reaching kids where they are and empowering them to become a force for good in their communities. The campaign launches today and invites kids across the country to engage in virtual quests on Roblox and real-world missions that inspire civic engagement and service. 27.August until September 20th.
Building on the success of the first campaign, Kids Relief is back on Roblox, with Child Care Simulatora brand new game with special guests Tony Hale, David TennantAnd Maitreyi Ramakrishnan as benevolent wizards who send users on epic missions to perform good deeds, earn karma, and improve the world around them. The game uses adventure and fun to teach the importance of empathy, kindness, and community.
This year, the Kids Relief universe is expanding even further, with a Roblox scavenger hunt in partnership with top games, including SpongeBob Simulator from Nickelodeon And Teenage Mutant Ninja Turtles Battle Tycoon, Highland Park RPAnd HyperCatz. Out of 30 August – 13 SeptemberRoblox users can learn the power of good from the Kids Relief Simulator by traveling from experience to experience doing good and collecting magical surprises.
To put altruism into action through play, Kids Relief has collaborated with Nickelodeon Our worldoffers a fun and easy guide to help kids organize local activities—from backpack drives to collecting school supplies, as well as examples of kids taking everyday steps to make their community a better place.
To celebrate Active Kids Month, Kids Relief is inviting everyone back to Roblox starting September 13th for the first-of-its-kind, star-studded music festival, spanning an entire weekend and featuring some of the most exciting artists, including Imagine dragons, Conan GrayPoppy, d4vd and Alexander Stewart. This can’t-miss interactive event features inspiring stories of children making real change in their communities.
“Kids Relief is not just about play. We combine the fun of play with the importance of social impact to help children activate their power to drive social change,” said Alison MooreCEO of Comic Relief US“By joining forces with Nickelodeon and some of today’s biggest celebrities, content creators and musicians, we aim to unlock resources and opportunities for kids, not just in the U.S., but around the world.”
“It’s wonderful to be able to partner with Kids Relief on this virtual event that helps make a difference in the real world,” said Doug RosenSVP, Games and New Media, Paramount. “Nickelodeon is all about empowering kids, and with our Roblox games and Kids Relief, we can inspire them to make a difference in their communities.”
Kids Relief is a platform and fundraiser
Kids Relief raises critical funds to support programs and initiatives that promote empowerment and leadership, provide access to education, and create opportunities for economic growth that help children and families break the cycle of poverty for themselves and future generations.
To make an even bigger impact and spread the word about Kids Relief, top gamers, streamers and influencers from YouTube, Twitch, Instagram and TikTok, including Roblox Content Creators, Leah Ashe And MeganPlays will promote and raise funds for Kids Relief during the campaign.
“From growing social disparities to concerns about climate change, young people are inheriting a world facing unprecedented challenges,” Moore said. “While a campaign cannot solve these problems, we hope to meet children where they are and create a movement that inspires them to use their potential to drive economic and social change, now and for generations to come.”
For more information about Kids Relief and the Game to Change the World campaign, visit https://kidsrelief.org.
About Comic Relief US
Comic Relief US is a nonprofit organization dedicated to breaking the cycle of intergenerational poverty by using the power of entertainment to drive positive social change. To date, the nonprofit has supported over 436 million US dollars by mobilizing donors of all ages to engage with causes, through effective content-driven campaigns and new digital platforms. Since 2015 Red Nose DayComic Relief US’ signature campaign to end poverty has raised over 370 million US dollars and has positively impacted over 35 million children and young people in the United States and around the world. Donations are invested in partner companies and social programs that keep children safe, healthy, educated and empowered and that address the root causes of poverty in the most affected communities. Comic Relief US, also known as Comic Relief, Inc., is a registered 501(c)(3) nonprofit organization in the United States. For more information about Comic Relief US and its impact, visit https://www.comicrelief.orgFollow @ComicReliefUS on LinkedIn, X, Instagram and Facebook.
About Nickelodeon
Nickelodeon has been the leading children’s entertainment brand for 45 years. The company has built a diverse, global business by putting children at the heart of everything it does. The brand includes television programs and productions in the United States and around the world, as well as consumer products, digital, location-based experiences, publishing and feature films. For more information or images, visit http://www.nickpress.com. Nickelodeon is part of Paramount’s (Nasdaq: PARA, PARAA) global portfolio of multimedia entertainment brands.
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA)a leading global media and entertainment company that creates world-class content and experiences for audiences around the world. Paramount Consumer Products’ portfolio is built around a diverse range of consumer brands and is based on content from platforms such as Paramount+, CBS (including CBS Television Studios and CBS Television Distribution), cable networks (including MTV, Nickelodeon and Showtime) and Paramount Pictures. In addition, the division operates Paramount Game Studios. With products spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to developing the highest quality products for some of the world’s most popular and iconic franchises. To view our range of Paramount-branded consumer products and apparel, visit ParamountShop.com.
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Source: Comic Relief US
