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Core-Mark selects Blue Yonder to transform its category management strategy

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Convenience store distributor Core-Mark is fully integrating BlueYonder’s category management solutions into Blue Yonder’s SaaS (Software as a Service) solution, completing the digital transformation of its retail and sales floor offerings. Blue Yonder Global Professional Services will implement the project.

The partnership provides solutions for c-store retailers to better plan their space and floor plans to determine local assortments that attract and retain customers.

Core-Mark uses Blue Yonder’s SaaS solutions in its operations in the West, Southeast and East and wanted to extend its category management capabilities in the Midwest to the cloud to fully digitize its space and floor offerings, consolidate its workforce scheduling toolset and standardize the services offered to its customer base, it said.

“Our goal is to provide our small to mid-sized c-store customers with intelligent insights into assortment and space planning to help them succeed,” said Jim Hachtel, Director of Category Management at Core-Mark. “To do this, we must offer solutions that automate tedious tasks and provide solid recommendations to optimize their sales. Blue Yonder is a leader in category management, so we are leveraging their capabilities to expand our use of their cloud solutions. As a result of this initiative, we expect to extend the benefits we have experienced over the past five years with Blue Yonder’s cloud tools to our entire U.S. customer base.”

By expanding its use of Blue Yonder’s SaaS-based category management solutions, Core-Mark is gaining several new opportunities, including improved automation through Blue Yonder’s planogram generator and the ability to target strategies based on optimized store groupings through channel clustering.

“By standardizing and enhancing their merchandising offerings, Core-Mark will improve the speed and intelligence of their services, increasing their clients’ sales performance from coast to coast. This will strengthen their market position and enable further scaling of their business,” said Vince Beacom, President of Global Retail at Blue Yonder.

Blue Yonder, based in Scottsdale, Arizona, provides digital supply chain transformation. Retailers, manufacturers and logistics providers worldwide use Blue Yonder to optimize and accelerate their supply chain from planning to order fulfillment to delivery and returns. Blue Yonder’s artificial intelligence (AI)-based supply chain platform and cross-enterprise, multi-tier network enable forecasting and dynamic management of capacity, inventory and transportation.

Based in Westlake, Texas, Core-Mark provides a comprehensive range of products, marketing programs and technology solutions to approximately 50,000 customer locations in the United States and Canada through 37 distribution centers. Customers include traditional convenience stores as well as drug stores, big box stores or supermarkets, grocery stores, liquor stores and other specialty and small stores that carry convenience products.

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By Bronte

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