PRESS RELEASE
COSTA MESA, California–(BUSINESS WIRE)–Experian® — the global data and technology company — today announced the acquisition of NeuroIDan industry leader in behavioral analytics. NeuroID’s modern and seamless capabilities extend Experian’s fraud risk stack by providing a new level of insight into digital behavioral signals and analytics observed in both new and returning users throughout the customer lifecycle, including account openings, enrollments, and transactions.
NeuroID’s behavioral analysis solutions are now available through CrossCore® on the Experian Ascend Technology Platform™as a key fraud detection capability. Experian’s identity verification and fraud prevention solutions helped customers to 15 billion dollars in damages due to fraud worldwide in the last year. With NeuroID’s seamless integration with Experian, customers can use a single service provider to proactively monitor and analyze a user’s digital behavior (such as how they navigate a form and enter information) in real time.
The emergence of generative AI-driven fraud has motivated companies across industries – from financial services to healthcare to e-commerce – to seek out new types of fraud detection technologies such as behavioral analytics as part of their fraud prevention strategies for lending and account management. Insights from behavioral analytics help mitigate fraud in real time and prevent identity theft, account takeovers, bot attacks, next-generation bot attacks, and fraud rings – and enable companies to deliver a seamless customer experience.
“Our acquisition of NeuroID underscores our commitment to providing our clients with best-in-class fraud prevention data, analytics and insights. Together with NeuroID, we look forward to developing new combined offerings that identify risk but also help businesses navigate the online landscape safely and have confidence in their transactions,” said Robert Boxberger, president of Experian’s North American identity and fraud business. “In today’s highly competitive and digitally-driven world, leveraging behavioral analytics today is critical to innovating for future fraud prevention.”
“We are entering a new age of fraud, powered by AI. Organizations are under tremendous pressure to rapidly innovate and improve their approaches to combating fraud. NeuroID provides new insight into a user’s dangerousness based on behavioral interactions,” said Jack Alton, CEO of NeuroID. “This view equips organizations with a proactive first line of defense to detect sophisticated fraud rings and bot attacks. By working with Experian, we look forward to helping organizations confidently navigate this new age with solutions that enable safer, more frictionless experiences.”
For more information, see https://www.experian.com/business/solutions/fraud-management.
About NeuroID
NeuroID, a global leader in behavioral analytics, provides a privacy-focused first line of defense against fraud for digital businesses. NeuroID’s software determines whether a user is human or a bot and whether the human poses a risk based on how familiar they are with the data they enter and interact with. NeuroID’s proprietary technology enables deep insights into digital interactions (without collecting personally identifiable information) to proactively monitor, alert and respond to fraud. Combined with expert guidance, NeuroID accelerates modern risk management so global leaders can detect fraud faster, reduce losses and increase savings. For more information about NeuroID’s products and services, visit https://www.neuro-id.com/.
About Experian
Experian is a global data and technology company that creates opportunity for people and businesses around the world. We help redefine lending practices, detect and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market – all using our unique combination of data, analytics, and software. We also help millions of people achieve their financial goals and save them time and money. We operate in a range of markets, from financial services to healthcare, automotive, agricultural finance, insurance, and many other industry segments.
We invest in talented people and new advanced technologies to harness the power of data and create innovation. Listed on the London Stock Exchange (EXPN), we are a FTSE 100 company with a team of 22,500 people in 32 countries. Our headquarters are in Dublin, Ireland. For more information, visit com.
Experian and the Experian marks used herein are trademarks or registered trademarks of Experian and its affiliates. Other product and company names mentioned herein are the property of their respective owners.
