The market valuation of the global Food Colors (Mercado de Color alimentarios) market was USD 4.76 billion in 2023. This market valuation is expected to reach USD 4.83 billion in 2024. Moreover, the moderate CAGR of 5.80% is expected to increase the market valuation to USD 8.46 billion by 2034. This market development is influenced by various critical market forces that promote the market growth.
Consumers are becoming increasingly aware of their physical health, which leads to concerns about healthy eating and dieting. For this reason, consumers are demanding natural additives. This is increasing the demand for natural colors in food, which is one of the key market drivers.
Due to intercultural exchange, different cuisines from all over the world have crossed borders and reached different parts of the world. This highlights the demand for colors to give the kitchen a conventional look, which is another market driver for the market in question.
The appearance of food has gained significant importance. For this reason, the preparation of dishes must be appealing. Therefore, to enhance the appearance of a dish, the use of colors has become common, which is increasing the demand for colors. This creates another key market driver for the said market.
Marketing channels have become increasingly important and emphasize the appearance of a dish or drink. For this reason, the rise of media marketing channels is driving up the demand for food additives. Thus, the changing marketing landscape plays a role as a market driver.
Key findings from the market study
- The market’s average annual growth rate was 5.3% from 2019 to 2023, increasing to 5.8% from 2024 to 2034. This is an optimistic scenario for the market in question.
- Food manufacturers are increasingly using bold colors to attract customers, but excessive additives can harm human health, which is one of the main obstacles to the market.
- In North America, the United States is the leader, with moderate growth averaging 5.5% forecast.
- Germany is the leading European market, with the increasing population being one of the major factors driving the market progress. The company estimates the market growth to be at a compound annual growth rate (CAGR) of 5.5%.
“The increased consumption of baked goods has driven up the demand for food additives, especially synthetic colors, to improve the shelf life and appearance of baked goods. This has significantly propelled the market segment and contributed to its growth,” said the FMI analyst.
Competitive environment
The global distribution of competitors opens up numerous opportunities for new market entrants. However, the global orientation presents players with various challenges as different countries have different laws and regulations regarding food additives.
Competitors strengthen their market presence through various market strategies, including strategic alliances, partnerships, mergers and acquisitions, product development, and many other important strategic initiatives. These actions help marketers gain a competitive advantage.
- In April 2019, Archer Daniels Midland Company developed micronized color powder and added it to the company’s existing product line.
- In December 2021, Givaudan acquired DDW, which helped the company gain a foothold in the global market and strengthened its distribution network through this initiative.
- In June 2022, Sensient Technologies Corp. acquired Endemix Doal Maddeler AS, which developed the company’s labor market verticals.
The following organizations are actively involved in market competition:
- Archer Daniels Midland Company
- Allied Biotech Corporation
- DIC Corporation (BASF SE)
- BioconColors
- DDW, The Colour House
- Döhler Group
- GNT International BV
- Kalsec Inc.
- DSM
- Naturex SA
- ROHA (a JJT Group company)
- San-Ei Gen FFI, Inc.
- Sensient Colors LLC.
- Symrise AG
- Chr. Hansen Holding A/S
More valuable insights available
Future Market Insights offers unbiased global Food Colors market analysis, providing historical data from 2019 to 2023 and forecast statistics from 2024 to 2034.
The food colors market is segmented by color type (natural and synthetic), end-use application (beverages, bakery products, snacks and cereals, dairy products, fruit preparations/stuffings, meat, poultry, fish and eggs, sauces, soups and dressings, condiments and pet food) and form (liquid, powder and gel) across seven major countries (North America, Latin America, Western Europe, Eastern Europe, South Asia and Pacific, East Asia, and Middle East and Africa).
Detailed Market Report: A Complete Study
Food Colors Market – Key Segments
By color type:
- Naturally
- Beta-carotene
- Carmine
- Concentrated black carrot juice
- Grape skin red/anthocyanidin
- Lutein
- turmeric
- Beetroot
- malt extract
- Spirulina
- Synthetic food colors
After final use:
- beverage
- Milk drinks and milk alternatives
- Alcoholic beverages
- Carbonates (carbonated soft drinks)
- Sports drinks
- Coffee and cocoa
- tea
- Energy drink
- Baked goods, snacks and cereals
- Breakfast cereals
- Bread
- Cakes and pastries
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- Cookies and waffles
- dairy
- Fruit preparations/fillings
- Meat, poultry, fish and eggs
- Sauces, soups and dressings
- Spices
- Pet food
By form:
By region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- South Asia and Pacific
- East Asia
- The Middle East and Africa
About the Food and Beverages Team at Future Market Insights
The Food and Beverage team at Future Market Insights provides expert analysis, time-efficient research and strategic recommendations to deliver authentic insights and accurate results to help clients worldwide. With over 100 reports and over a million data points, the team has clearly analyzed the industry across 50+ countries for over a decade. The team briefly analyzes the key trends including competitive landscape, profit margin and research development efforts.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, Stevie Award recipient and member of the Greater New York Chamber of Commerce) provides in-depth insights into the driving factors that are driving demand in the market. FMI is the world’s leading provider of market intelligence, advisory services, consulting and events for the packaging, food and beverage, consumer technology, healthcare, industrial and chemical markets. With a huge team of over 5000 analysts worldwide, FMI offers global, regional and local expertise on various domains and industry trends in more than 110 countries.
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