SAN FRANCISCO – GrubMarket, a leading technology-enabled grocery e-commerce company and pioneer in enterprise AI solutions for the American food delivery industry, announced that it has completed the acquisition of Oakland, California-based Good Eggs. Good Eggs is a leading online grocery service known for its unwavering commitment to sustainability, local sourcing and high-quality food. This strategic acquisition represents a major milestone for GrubMarket as the company strengthens its e-commerce capabilities with an industry leader that has a strong and visible brand presence, particularly in its key service regions in the San Francisco Bay Area and Los Angeles.
Founded in San Francisco in the summer of 2011, Good Eggs has built a reputation as a purveyor of high-quality foods and meals sourced from California’s best organic farmers, manufacturers and producers. The company operates a warehouse of over 125,000 square feet and offers over 7,000 products, from fresh fruits and vegetables, dairy, eggs, meat, seafood and pantry staples to prepared meals and artisanal products. The team ensures that every item sold meets strict criteria for quality and environmental impact.
Good Eggs stands out in the crowded grocery retail industry with its commitment to transparency and direct support of local agriculture. By maintaining close relationships with local farmers and producers, Good Eggs ensures that customers receive the freshest, most sustainable food available. This approach not only supports the local economy, but also reduces the environmental impact associated with complex and fragmented supply chains. More than 70% of products are sourced within a 400-kilometer radius.
Good Eggs’ proven business model offers best-in-class unit costs through a seamless online shopping experience and the company’s expertise in logistics. Its innovative supply chain practices enable the company to maintain spoilage rates well below industry standards, guaranteeing its customers the freshness and top quality of its products.
Rodrigo Arévalo, CEO of Good Eggs, was excited about the acquisition and stated: “Joining forces with GrubMarket is an exciting new chapter for Good Eggs. Our mission has always been to create a better food system by connecting people with the highest quality, sustainably produced food. With GrubMarket’s robust technological capabilities, extensive global supply network and unparalleled operational expertise, we are able to amplify our impact and reach more households that share our values.”
The acquisition of Good Eggs is in line with GrubMarket’s strategy to expand its presence in the consumer market while leveraging its technological expertise to increase operational efficiency and enhance the customer experience. Mike Xu, CEO of GrubMarket, says: “Good Eggs has built an impressive brand with a loyal customer base that values sustainability and quality. We see tremendous potential in combining our extensive network and resources to further grow Good Eggs’ operations. At GrubMarket, we too believe in leveraging our success to support local farmers and sustainable agricultural practices. Good Eggs’ commitment to these principles makes them an ideal partner for us. Together, we will continue to foster a more resilient and people-centered food system. This acquisition allows us to diversify our product offerings, reach more sustainability-conscious consumers who value quality, and strengthen our position as one of the fastest-growing and most influential companies in the food delivery industry.”
As part of the GrubMarket portfolio, Good Eggs benefits from GrubMarket’s proprietary technology solutions, including WholesaleWare, an AI-powered ERP software-as-a-service (SaaS) platform that provides food wholesalers, distributors and shippers with seamless financial management, powerful sales support, online ordering, precise inventory management, batch traceability, grower accounting, and automated route planning and logistics. GrubAssist is the breakthrough enterprise AI assistant that provides deep insights, intelligent analytics and automated order fulfillment to companies in the food supply chain. And GrubPay is a digital payments offering designed specifically for the food supply industry.
About GrubMarket
GrubMarket is the AI-powered technology enabler and digital transformer of the American food supply chain and one of the largest privately held food tech companies globally. As a provider of AI enterprise solutions for the American food supply chain, a pioneer in the technology-enabled B2B food e-commerce space, and a pioneer in providing cutting-edge, AI-powered software-as-a-service solutions, GrubMarket is using technology to fundamentally transform the American and global food supply chain. GrubMarket has also been named to the prestigious CNBC Disruptor 50 list two years in a row. GrubMarket operates in all 50 U.S. states and has a global presence in Argentina, Canada, Chile, Colombia, Egypt, India, Mexico, South Africa, and Spain, with plans for further expansion in the U.S., Canada, South America, Europe, Africa, and other parts of the world.
