WASHINGTON– WASHINGTON (AP) — Kamala Harris’ presidential campaign is launching a $90 million advertising campaign over the next three weeks to introduce the Democrat to voters and sharpen the contrast with Republican Donald Trump.
The media buy is her campaign’s biggest investment yet in reaching voters, just 2 1/2 months before Election Day in November. It has already launched $50 million in ads shortly after Harris replaced President Joe Biden at the top of the party ticket last month.
Harris’ campaign has benefited from a flood of donations since the move and is now trying to spend the money to counter the overwhelming spending by Trump and his allies in the days following Biden’s exit.
Harris’ team said the ad campaign would focus on the vice president’s personal story, her career as a prosecutor in California, her commitment to fighting powerful interests and a contrast to what they called Trump’s “dangerous, extreme agenda.”
The ad buy will reach seven swing states and expand Harris’ team’s spending into smaller markets they haven’t previously reached, such as Marquette, Wisconsin, and Erie, Pennsylvania. The campaign said it is targeting its spending on programs watched by voters they want to motivate to vote, including “The Bachelorette,” “Big Brother,” “The Daily Show,” “Love and Hip Hop: Atlanta” and “The Simpsons”.
Harris’ campaign reported raising $310 million in July and $377 million in August.
Deputy campaign manager Quentin Fulks said the more voters learn about Harris, the more they realize she is “the only candidate qualified to lead our country for the next four years.”
With these spending, the campaign aims to help “break through early in the crowded media landscape and make the options and stakes of this election clear to the voters who are making the decision,” Fulks said.
