All products and services featured are independently selected by the editors, however, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Fun in the sun, live music and drinks. Festival season is a time to unwind and Hennessy is breathing new life into it with its Made for More campaign.
Teyana Taylor and Snowfall Actor Damson Idris stars in the campaign, which is making the rounds during festival season. After debuting at Dreamville Festival in April, Hennessy brought “Made for More” to Lollapalooza earlier this month. Music lovers could stop by the Henny Highline House, where they could enjoy giveaways, live DJs and cocktails like the Henny-Rita, Hennessy Summer and Hennessy VSOP Paloma.
Explore
Explore
Check out the latest videos, charts and news
Check out the latest videos, charts and news
“Hennessy is known everywhere, but people don’t always realize how versatile it is – how it adds more flavor, depth and complexity to all kinds of cocktails,” said Julie Nollet, Hennessy’s global marketing director, in a press release announcing the campaign in April. “Our new ‘Made for More’ campaign brings this concept of 1+1 = 3 to life, shows the unlimited possibilities and introduces a different side of the brand with beauty, fun and open-mindedness. It shakes up perceptions of the brand and builds on its heritage for a new generation.”
Hennessy made for more
Micaiah Carter for Hennessy
“I’m so excited to embark on a journey with my favorite cognac, Hennessy,” Taylor said of the collaboration with the brand. “The goal: fresh, bright and invigorating, as every good cocktail should be.”
Idris added: “The chance to work with such an iconic brand was one I just couldn’t turn down. When I think of Hennessy, I think of my three older brothers, I think of incredible memories. The images are stylish, the films are fun, it’s magical. It’s cinema.”
Want to spread festival spirit wherever you go? We’ve put together the Henny Rita recipe so you can make this refreshing cocktail all year round.
Henny Rita recipe:
1.5 oz Hennessy VS
0.75 ounces fresh lime juice
0.5 ounces orange liqueur
0.25 ounces agave syrup
1 lime slice
1 optional: salt (or tajin) on the edge.
Place all ingredients in a cocktail shaker, add ice and shake until cold. Then strain the drink into a glass rimmed with ice cubes and salt and don’t forget to garnish with a slice of lime or orange.
Want to turn your Henny-Rita into a frozen drink? Then get the Ninja SLUHSI Maker. The viral slushy machine is ready to use in just 15 minutes and doesn’t require any ice.
For more festival finds, check out the best shoes for festival season and venue-tested bags for concerts and more.
