Introducing Color Insider as part of Pantone Connect
Pantone has launched a new tool called Color Insider within the Pantone Connect system. This tool helps designers identify trending colors across industries and regions using global data.
Improved design with precise color data
Color Insider provides valuable information and forecasts on color trends. It enables designers to make informed decisions during the research and inspiration phase. The application is updated weekly with new data and content so designers have access to the latest trends.
Lori Pressman, vice president of the Pantone Color Institute, said: “This tool helps designers understand how color relates to global trends and consumer needs, and inspires their design decisions. Today, more than ever, design relies on color and materials.”
Jung Sin, Global Head of Digital Product Management, also noted, “Pantone Color Insider empowers designers and the creative community by providing actionable and relevant color data. It improves color decisions from project inception to completion, ensuring consistency and excellence.”
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Access and subscription details
Pantone offers several access options for Color Insider: limited free access, a professional subscription for full access, or a package with Pantone Connect. The premium subscription costs £120 annually or £30.99 monthly per user.
