The upcoming Apple Inc. AAPL The iPhone 16 Pro line will reportedly offer a new color in addition to the existing four color options: “Desert Titanium.”
What happened: Industry tipster Majin Bu on X, revealed the new color additions to the iPhone 16 Pro lineup, which will include white, black, gold and gray. The new shade “Desert Titanium” is described as a “dark gold, similar to the old purple” and is said to be “subtle and deep.”
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The launch of new color options for the iPhone 16 Pro comes amid a number of major updates and expectations surrounding the device. Earlier this year, rumors surfaced about a possible iPhone 16 camera redesign that could improve spatial video recording capabilities, particularly for use with Apple’s $3,500 Vision Pro mixed reality headset.
See also: Masayoshi Son’s plans to compete with Nvidia with SoftBank’s own AI chip production hit a roadblock as talks with Intel reportedly collapse
Why it is important: The upcoming iPhone 16 is expected to feature advanced artificial intelligence, which analysts believe could trigger a significant growth cycle for Apple. According to Wedbush Securities analyst Daniel IvesThe launch of the iPhone 16 could result in double-digit volume growth, with initial shipments estimated at over 90 million units.
Despite these advances, some experts, such as Bloomberg columnist Mark Gurmanhave dampened expectations and suggested that while the iPhone 16 will not bring radical changes, it will still contribute to significant growth for Apple’s flagship product.
Overall, the iPhone 16’s new features and color options are part of a broader strategy that could help Apple reach a $4 trillion valuation, as evidenced by analysts’ optimism about the AI-driven supercycle.
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This story was created with Benzinga Neuro and edited by Kaustubh Bagalkote
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