InterGlobe Enterprises has launched a new lifestyle hotel brand, Miiro, marking its entry into the European hotel market.
The company’s expansion into the hospitality industry beyond India began with the acquisition of hotels in various European cities including London, Paris, Barcelona, Vienna, Hamburg and Gstaad.
Miiro’s collection includes individually designed hotels inspired by the neighborhood, community and local architecture.
The brand’s debuts include the openings of Le Grand Hôtel Cayré in Paris and Borneta in Barcelona.
Le Grand Hôtel Cayré in Saint-Germain-des-Prés has been renovated.
It now offers 123 rooms and suites with Parisian apartment-style interiors, as well as a French brasserie called Annette and an exclusive bar, Officine Bac.
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Located in Barcelona’s lively El Born district, Borneta has 92 rooms and suites.
It also includes Volta, a restaurant with an open kitchen, and 180°, a cocktail bar with a roof terrace.
Neena Gupta, Managing Director, Strategy and International Hospitality, InterGlobe Enterprises Group and CEO of Miiro, said: “At InterGlobe, we pride ourselves on not only identifying opportunities but also reshaping industries and Miiro is a testament to this visionary leadership.
“We believe that travel should be a thoughtful journey, not just a staycation. Our newly opened hotels in Paris and Barcelona mark the beginning of an exciting new chapter for Miiro as we redefine hospitality through immersive experiences that connect travelers to the heart of each city.”
Miiro will further expand its presence next year with the opening of two new properties.
Templeton Garden in London’s Earl’s Court will feature 156 rooms as well as a café-deli, neighbourhood restaurant, bar and alfresco dining and beverage experience.
In addition, the brand plans to launch new properties next year and aims for further expansion by 2026.
