Cordish Gaming Group, the gaming division of The Cordish Companies, has JOSHUA ROBINSON as Vice President of Marketing for the new Live! Casino & Hotel Louisiana. This $270 million+ world-class gaming, dining, hotel and entertainment destination is scheduled to open in Bossier City in Q1 2025 and will be the first land-based casino in the Shreveport-Bossier market.
As Vice President of Marketing, Mr. Robinson will lead the strategic development and execution of marketing initiatives at this premier gaming, dining and entertainment venue. His responsibilities include directing the day-to-day operations of the Marketing Department, including overseeing all aspects of marketing programs, loyalty initiatives, creative strategies, traditional and social media campaigns, advertising, sponsorships, special events, promotions, entertainment, guest services, player development and group sales.
Mr. Robinson is a native Louisianan and a respected expert in casino marketing and operations. He brings a wealth of experience from key positions in Louisiana. His previous roles include Chief Marketing Officer at the Golden Nugget Hotel & Casino in Lake Charles, Vice President of Marketing at the L’Auberge Casino Resort in Lake Charles and Vice President of Marketing and Hotel Operations at the Margaritaville Resort Casino in Bossier City.
With his expertise in advertising, promotions, events and hotel management, Mr. Robinson has consistently placed hotels under his leadership in the top regional and state rankings. His track record will be critical as Live! Casino & Hotel Louisiana looks to redefine the gaming and entertainment landscape in the Ark-La-Tex region.
Throughout his career, Mr. Robinson has been recognized as a rising star and has been named to prestigious professional watch lists including Northwest Louisiana 40 Under 40 and Southwest Louisiana 13 Thriving 30 Somethings. He is actively involved in community service and serves on boards such as the Christus Ochsner Southwestern Louisiana Foundation, American Cancer Society Louisiana, Southwest Louisiana American Cancer Society, and the Southwest Louisiana Relay for Life.
The Live! Casino & Hotel Louisiana project is expected to generate significant economic benefits, including $35 million in gaming tax revenue for Bossier City and over $168 million for the State of Louisiana within the first five years of operation. It will also create 1,500 new construction jobs and permanent positions in gaming and hospitality, generating approximately $34 million in total salaries, wages and tips.
Live! Casino & Hotel Louisiana
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