Kiko Kostadinov x Asics Novalis GEL-STYRAX Blue – August 2024 – 1203A500-400

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The Kiko Kostadinov x Asics Novalis GEL-STYRAX Blue represents a sophisticated blend of avant-garde fashion and sportswear innovation. This collaboration combines the distinct design ethos of Bulgarian-born, London-based designer Kiko Kostadinov with the performance-driven ethos of Asics. Characterized by its striking blue palette, the GEL-STYRAX model stands out with its asymmetrical design elements and dynamic lines. The shoe seamlessly integrates futuristic aesthetics with functional features such as advanced cushioning and high-traction outsoles, ensuring not only a bold visual statement but also optimal comfort and performance suitable for both athletic and casual wear. Crafted with meticulous attention to detail, the Novalis GEL-STYRAX Blue incorporates cutting-edge materials and state-of-the-art construction techniques. The upper is made from a blend of breathable mesh and premium synthetic overlays, adding to both durability and breathability. Subtle but impactful branding, including the iconic Asics stripes and Kiko Kostadinov’s signature details, underscores the collaboration’s unique identity. Innovative Gel technology in the midsole provides superior shock absorption, meeting the needs of athletes while appealing to fashion-conscious consumers. This pair pushes the traditional boundaries of sportswear and fashion, embodying a versatile and forward-thinking approach that celebrates individuality and movement in contemporary style.