Health and wellness e-commerce retailer Mark 30-year anniversary; 10-year anniversary at Kroger
CINCINNATI, 8 August 2024 /PRNewswire/ — The Kroger Co. (NYSE: KR) today announced that Vitacost.com, the leading online destination for health and wellness products, will recognize company milestones with customer discounts throughout the year. Vitacost is celebrating its 30th anniversary in the health and wellness business and 10 years since joining the Kroger Family of Companies.
“Since Vitacost.com was founded in 1994, we have been committed to helping people live healthier lives by providing affordable and convenient access to a wide selection of high-quality nutritional supplements, specialty foods, environmentally conscious brands and non-toxic household items,” said Guy BurgstahlerPresident of Vitacost. “We are excited to celebrate these milestones with our customers and offer them additional savings on top of already great prices on nearly 40,000 health and wellness products.”
Customers can benefit from Vitacost savings all year round with exclusive discounts and promotions* including:
- 30 Thursdays: Customers receive 30% off select emerging wellness brands on Thursdays all year round. Stay up to date with the latest offers by subscribing to email or SMS alerts.
- 30,000 US dollars Competitions: Vitacost will award three winners each with a grand prize of 10,000 US dollars Cash. To enter, entrants may visit vitacost.com/sweepstakes and follow the instructions provided.
- 20% sale: New customers can subscribe to email notifications and receive 20% off their first order.
“For three decades, Vitacost.com has been keeping the highest quality wellness products affordable for all, and we are proud to have spent 10 of those years together,” said Michael MurphyGroup Vice President, E-Commerce and Merchandising Analytics & Execution at Kroger. “Since Vitacost joined the Kroger family in 2014, it has provided our customers with another way to conveniently and affordably purchase products tailored to their lifestyle.”
Vitacost offers a variety of high-quality nutritional supplements, specialty foods, environmentally conscious brands and non-toxic household items for every customer and every category:
- Vitamins and supplements: Vitacost Magtein® Magnesium L-Threonate, Great Lakes Wellness Collagen Peptides from Grass-Fed Cattle, Nature’s Way Alive! Women’s 50+ Ultra Multivitamin, Vitacost Vitamin B-12 Methylcobalamin, Vitacost-Synergy Milk Thistle Extract
- Beauty and Personal Care: Brixy Shampoo Bar, Native Deodorant without Aluminum, Honey Pot Duo Pack Tampons made from 100% Organic Farming, Pacifica Glow Baby Super Lit Booster Serum, Mineral Fusion 2-in-1 Lip & Cheek Stain
- Active lifestyle and fitness: Vega Protein and Greens vegan protein powder, Aloha Organic plant-based protein bars, Orgain Organic Nutrition Shake
- Household items: Better Life All-Purpose Cleaning Wipes, ECOS Dishwashing Liquid, Method Antibacterial Toilet Cleaner, Zum Aromatherapy Laundry Detergent
- Pet Supplies: Halo Freeze Dried Chicken Breast Cat Treats, Zesty Paws Scoot Away Digestive and Gut Health Supplement, ECOS Pet Stain and Odor Remover, NaturVet Quiet Moments Calming Remedies
- Baby and children’s products: Simple Truth Baby Wipes, MaryRuth’s Kids Multivitamin Gummies, The Honest Company Bubble Bath, Little Twig Baby Detangling Conditioner
Purchase these items and read more about Vitacost’s history by visiting vitacost.com/anniversary.
*Exceptions may apply. Please see website for full promotion details.
About Kroger
At The Kroger Co. (NYSE: KR), we are committed to our Purpose: To Feed the Human Spirit™. Across our family of companies, we have nearly 420,000 associates serving over 11 million customers daily through a seamless digital shopping experience and multi-branded grocery retail stores, providing America with food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. For more information about us, visit our newsroom and investor relations website.
About Vitacost.com
Vitacost.com, Inc. is an online health and wellness retailer that provides an award-winning experience to its customers through its website, www.vitacost.com. Vitacost.com offers low prices and fast shipping on nearly 40,000 items, including nutritional supplements (vitamins, minerals and herbs), hard-to-find specialty foods, organic body and personal care products, pet supplies and sports nutrition products. In addition, Vitacost.com strives to motivate, educate and inspire its customers to live a healthier lifestyle by creating and curating thousands of helpful tips, expert articles and recipes that are woven into the shopping experience. Vitacost.com is a subsidiary of The Kroger Co.
SOURCE: The Kroger Co.
