Trotters is an established and popular children’s clothing retailer with stores and concessions across London and online. Despite providing a high-quality luxury experience for customers in-store, the online experience needs to be digitally transformed. Trotters required an agency to help with website design, performance and functionality updates to better reflect the brand’s heritage and the quality of its products, ultimately increasing conversion and sales. Following a competitive bid, the brand appointed independent agency Kitty.
Kitty’s responsibilities include website design and development, as well as CRM, CRO, SEO and analytics.
Bruce Landlands, CEO of Trotters, said: “The Trotters website acts as a digital storefront and ultimate brand touchpoint with our customers. The website needs to clearly and succinctly express who Trotters is, the quality and heritage of the brand and our products. We knew we had to find the perfect partner who really understood our brand and vision. It was clear that Kitty was a match for what we were looking for from day one.”
Rob Knight, Managing Director of Kitty, continued: “We are creating a mobile web design for Trotters to really put the user experience for their customers at the forefront. The new premium looking site will be much more in line with Trotters’ high quality brand identity and showcase their heritage and craftsmanship. We can’t wait to enhance their site to match the phenomenal shopping experience of such a popular brand.”
The website optimization includes the online shops trotters.co.uk and trotterslondon.com.
