Benelux retailer improves supply chain processes and achieves strategic goals by using Blue Yonder Demand & Fulfillment solutions
AMSTERDAM & DALLAS–(BUSINESS WIRE)–The home improvement retail industry is facing unique challenges and constraints as price-conscious consumers, changing seasonal patterns and intense competition persist. This is why Maxeda DIY Group, a leading retailer in the home improvement sector in the Benelux, digitally transformed its strategic supply chain processes by deploying Blue Yonder Demand and Fulfillment solutions. The project was led by Blue Yonder Global Professional Services.
Maxeda DIY Group is a market-leading DIY retailer that operates 334 stores in the Benelux region and employs over 6,500 people. The company operates under three brands: Praxis in the Netherlands, Brico in Belgium and Luxembourg and BricoPlanit in Belgium. Maxeda DIY Group’s ‘Make it Sustainable’ strategy aims to make the company and its customers’ lives more sustainable.
To achieve its strategic goals, Maxeda DIY Group successfully implemented Blue Yonder’s demand and fulfillment solutions in a SaaS environment, providing a unified end-to-end demand and supply planning environment for all three of the company’s brands. This transformation improved agility and enabled more informed decisions by integrating processes. This resulted in improved service levels, optimized inventory levels and less manual work. This increased team motivation and freed up working capital for strategic and high-value tasks.
“Maxeda DIY Group has trusted Blue Yonder as a reliable supply chain solutions provider for years, so they were a logical choice when it came to driving our digital transformation process. Working with Blue Yonder Global Professional Services has been exceptional. They helped us prioritize the right business actions, focus on end-to-end category profitability, and renew our view of our supply chain strategy, sustainability, and offering. The teamwork and joint efforts of our organizations were key to this success, allowing us to successfully achieve both technical and business goals,” said Erik Cuypers, Group CDO and CIO of Maxeda DIY Group.
Thanks to Blue Yonder, Maxeda DIY Group was able to:
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Develop an end-to-end view of products and categories for all three brands.
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Improve service levels and reduce inventory outages.
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Create short-term and long-term inventory transparency for suppliers.
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Promote change management, including from distribution center to store and in supplier ordering activities.
“We are proud of our long-standing collaboration with Maxeda DIY Group and excited by the results they have achieved through their digital transformation thanks to the adoption of our Blue Yonder Demand and Fulfillment solutions,” said Rudi Boeye, Senior Vice President, Global Professional Services EMEA, Blue Yonder. “Maxeda DIY Group has gained the necessary supply chain agility to keep pace with constant changes in the market and business environment, thus future-proofing their adoption of technological advances.”
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About Maxeda DIY Group
Maxeda DIY Group is the largest DIY retailer in the Benelux with Praxis stores in the Netherlands and Brico and BricoPlanit stores in Belgium and Luxembourg. These retail chains are represented by 334 own and franchise stores. Most stores have a sales area of between 3,000 and 5,000 m². Maxeda DIY Group employs more than 6,500 people. All stores together have over 1 million m² of sales area and welcome more than 1.5 million customers in-store and online every week. Maxeda’s strategy is to make the company and the lives of its customers more sustainable. With the ‘Make it Sustainable’ strategy, Maxeda wants to build a sustainable and attractive retail organization using five growth engines: Store, Product, Digital & Data Intelligence, People & Community and Home.
About Blue Yonder
Blue Yonder is the global leader in digital supply chain transformation. Retailers, manufacturers and logistics providers worldwide rely on Blue Yonder to optimize and accelerate their supply chains from planning to fulfillment to delivery and returns. Blue Yonder’s AI-driven supply chain platform and cross-enterprise, multi-tier network enable more accurate forecasting and dynamic management of capacity, inventory and transportation. Blue Yonder helps companies manage the complexity and volatility of modern supply chains and delivers more resilient, sustainable supply chains to delight customers, scale profitably and run smoothly. www.blueyonder.com
“Blue Yonder” is a trademark or registered trademark of Blue Yonder Group, Inc. All trade, product or service names referred to in this document under the name “Blue Yonder” are trademarks and/or property of Blue Yonder Group, Inc. All other company and product names may be trademarks, registered trademarks or service marks of the companies with which they are affiliated.
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