Crystal clear waters in blue-green and iolite lap the sandy beaches. Salty air mixes with warm sunshine. And citrus tones so vibrant they could catch fire. Through a curated palette of coastal tones – carefully coordinated in collaboration with the Pantone Color Institute – Nespresso Scene is created through a synthesis of color, taste, aroma and even sound. The latest release of this “Unforgettable Mediterranean summer” The campaign is refreshing and nostalgic at the same time, reminiscent of the glamorous Riviera of the 1970s. The bright mandarin orange is the anchor of the colour story, complemented by blue, gold and cream tones on a range of machines and accessories in the Nespresso x Pantone Collection. In combination with freshly brewed blends, the senses conspire to transport the drinker to the figurative shore for a moment of peace.
The journey can be traced back to Nespresso’s headquarters in Vevey, Switzerland, where the two parties came together to conceive this captivating collection that captures the simplest pleasures of summer beverages. “Our goal was to create a range that would transport our customers to stunning beach destinations, no matter where they enjoy their Nespresso coffee,” says Jessica Padula, Vice President of Marketing and Head of Sustainability at Nespresso USA. Global adventures follow, with fully immersive experiences – from boutique makeovers to pop-ups to simple stage sets – that include oversaturated, festive decorations.
For those looking to create a cafe experience at home or perhaps embark on a serious armchair journey, there are plenty of options. The exclusive series includes the limited edition Nespresso Vertuo Pop+ Pantone Mandarin Orange – a machine with a tiny footprint that can brew in five cup sizes – with a variety of accessories, including a Pantone limited edition mugThe Nomade Thermo MugAnd Barista ice cube trays everything shines with the orange pigment. In addition, the brand has created two new iced coffee flavors exclusively for the summer edition: Sunny almond vanilla And Tropical Coconut.
The partnership with Pantone underscores Nespresso’s commitment to color and accessibility for a nuanced culinary genre. It simplifies a complex world, makes products more accessible and connects personal taste with the beauty of color. “We know that our customers use their Nespresso machines to express their individuality and style in their personal spaces,” adds Padula. “This collaboration not only increases the aesthetic appeal of our products, but also allows our customers to showcase their personal taste.”
It would be remiss not to mention Nespresso’s status as a B Corp certified company, which offers discerning customers plenty of ways to contribute to the circular economy. All Vertuo capsules are made from 85% recycled aluminum, and the company offers three options for proper waste disposal: a return program, drop-off at boutiques and retail partners, and the blue curbside recycling bin for Manhattan and Jersey City residents. While this small appliance and lavish collection are a heavy lift, they find fun ways to enhance the at-home coffee ritual, encourage graphic expression, and make it easier to participate in a global movement toward a sustainable coffee culture.
To shop the Nespresso x Pantone collection or browse other coffee products, visit nespresso.com.
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