Thanks to Generation Z, a new buzzword is taking over social media – and it all started with a satirical video about makeup in the workplace.
TikTok user Jools LeBron posted her first video with the word “low key” on August 2nd, talking about her work look.
“See how I come to work? Very understated, very attentive,” she said, pointing to her natural makeup and straightened hair.
“Let’s not forget to be reserved, divas.”
“Humble” is a word often used to refer to women who behave in a reserved, modest and shy manner.
This is not the only video where she uses this word. In fact, it is almost a series in which the influencer talks about her “modest” behavior and jokes about how well-behaved she is.
LeBron also showed her “very low-key” attitude through her behavior at Cirque de Soleil, saying she didn’t jump out of her seat to leave like everyone else.
Although there is debate about who started the trend, there is general agreement that it was Mrs. LeBron who made it explode.
Many believe it is an attempt to poke fun at previous trends, such as the clean-girl aesthetic, where women did their best to look neat without a single hair out of place.
Meanwhile, other social media users have also picked up the trend on a large scale: Last week, the hashtag “demure” appeared in almost 10,000 videos.
Singers Lizzo and SZA played backing tracks to LeBron’s original sound, while television shows such as “Gilmore Girls” have selected scenes from the show and described them as “very low-key.”
But it’s not just the big names that support this satirical trend.
Whitney Simmons, who posts fitness content on the social media platform, posted a video of herself checking to see if a workout bench is moving before starting her workout.
“See me triple-checking the bench?” she said as she attached the device before showing clips of people climbing onto the bench and falling off it onto her.
Then she pressed it repeatedly.
“Very attentive, very cute, very reserved,” she said.
Meanwhile, social media user Campbell Puckett shared a video on how to eat a croissant in a “modest” way.
“Watch me eat this,” she said as she cut off a small piece of the pastry.
“It’s very modest. It’s very cute, very understated. I have the perfect bite – not too big, not too small. I’m not messy.
“I don’t like crumbs.”
Another social media user, @hauskris, posted a video of herself using her soda machine at home, with LeBron’s voiceover.
“Having a Diet Coke fountain in my house is very low-key, very thoughtful and very cute,” she said.
However, some people are very confused by this trend that has quickly gone viral.
“Anyone care to tell me what the heck this low key trend means,” wrote one user on X, formerly known as Twitter.
Another added: “What does ‘humble’ mean and who taught you all this word of the week?”
Others claimed that the trend had already run its course.
