New sunglasses from SuperX offer modern adventurers and athletes color in extreme quality

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– New technology to enhance color vision pushes the boundaries of science for sports and adventure lovers –

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BERKELEY, Calif. — The launch of SuperX© sunglasses marks a major milestone in color vision technology and performance for those who want great color and clarity to fit their lifestyle. Designed for the active, athletic type who is always looking for amazing experiences and wants to get the most out of every adventure, SuperX sunglasses can dramatically improve color vision and visual acuity using patented technology that leading brands simply can’t match.

SuperX lenses improve color perception so everyday adventurers can see more, do more, and enjoy more. Greens, reds, blues, and purples appear more vibrant and stand out better, while visual acuity, clarity, depth, contrast, and sharpness also improve. Watch this video to experience the SuperX experience.

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“Unlike the competition that wants to sell you a different pair of lenses for every sport or adventure, we’ve designed a single pair of glasses that will make your jaw drop while golfing, fishing, biking, hiking, snowboarding, base jumping or anything else that turns you on,” said Erik Ritchie, CEO of EnChroma. “The unbeatable color vision enhancement technology behind SuperX makes normal color vision extraordinary for today’s thrill seekers.”

“My teammates and I really enjoyed wearing SuperX sunglasses for this type of event!” said Jonny Moses Soto-Altrogge, a professional amateur adventure athlete, after competing in the extremely challenging Teton Ogre Adventure Race in Swan Valley, Idaho, which involves biking, paddling, hiking, and navigating rough terrain. “These sunglasses were great at blocking the sun reflections off the snow when we were at high altitude, made the colors extra crisp when paddling through the valley, and are great for biking. They really made everything pop, especially the colors at sunset.” Click here to watch a short video.

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SCIENCE FOR VICTORY

Thanks to SuperX’s patented technology, there is no other major player in the sunglass business that can legally do what SuperX lenses do. NOBODY! Developed by color vision experts, SuperX’s proprietary notch filter technology selectively allows certain wavelengths of light through the lens, enhancing color perception and performance.

CROSS-BORDER PERFORMANCE

All SuperX lenses are polarized to reduce glare and improve visual clarity and comfort. Since UV light is bad for the eyes, we block 100% of these harmful rays. The scratch-resistant coatings keep SuperX sunglasses looking good for longer. And we up the ante with double-sided anti-reflective coatings.

AN EDGE FOR THOSE WHO LIVE ON THE EDGE

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No matter how you want to push your physical and mental limits, SuperX’s superior vision and color perception is a must:

golf – Improve your vision of the course, spot subtle variations in fairway terrain, read greens with ease and find your (buddy) ball faster in the rough.

Skis/Boards – Find your line effortlessly, spot hazards faster and see the contours, bumps and jumps of the slope more clearly.

Mountain biking – Sharpen your vision and reaction time, spot colored trail markers better and sooner, and see more of what’s ahead. SuperX enhances the color and contrast of objects so you can see the trail and obstacles in high resolution. This gives you valuable extra split seconds to react and plan a route as you race down a trail, and highlights obstacles to avoid falls. The sunglasses also provide an advantage when assessing terrain, bringing key transition points into focus (e.g. mud to rock, root to rut, sand to water) and helping you better prepare for surface changes.

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hunting – Find and track your game more effectively. Pick up blood trails more easily. And, perhaps most importantly, see your hunting buddies’ orange vests better!

Ball sports – By improving color and contrast, you can better track the ball and distinguish it from the “color noise” in the background (competitor colors).

Running – Recognize changes in undulating terrain and be better prepared for whatever the trail throws at you.

Road cycling – High-resolution display allows you to see obstacles well in advance and avoid sudden scares like potholes, rocks and debris that could ruin your day.

SuperX glasses start at just $189, come in a variety of styles with durable, stylish frames, and can be purchased online at superx.com.

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NOTE: SuperX sunglasses are intended for people with normal color vision. They are not intended to provide significant benefits to people who are color blind.

Follow us on social media:
Facebook: @superx
TikTok: @superxeyewear
YouTube: @superxeyewear
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About SuperX

Based in California, SuperX is dedicated to creating eyewear that enhances the experience of everyday adventurers by utilizing cutting-edge optical technologies based on advanced vision science and lens design. For more information, call 510-497-0048 or visit enchroma.com.

View original version on businesswire.com: https://www.businesswire.com/news/home/20240813638733/en/

Contacts

Media:
SuperX
Kent Streeb
Vice President for Communications and Partnerships
[email protected]

Cecilia Gerosa
Marketing and PR Manager
+07 983252017
+39 3387854590
[email protected]

#distro

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