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Dyson is once again trying its hand at developing headphones that could potentially compete with those from Apple, Bose and Sony. Announced on July 18, the Dyson OnTrac headphones offer up to 55 hours of battery life, high-fidelity sound and customizable ear cushions and outer caps. The headphones have been officially available since Tuesday (August 13) on Dyson.com and at major retailers such as Amazon and Best Buy.

The latest addition to Dyson’s growing range of luxury headphones features two high-capacity lithium-ion batteries, mounted centrally in the headband to even out weight distribution. The battery takes up to three hours to fully charge and lasts up to two weeks, even with ANC enabled (you can turn the ANC setting on and off by tapping either earcup or the top of the headband).

OnTrac headphones cost $499.99 at Dyson.com—much cheaper than the Dyson Zone headphones. No air filter required this time, OnTrac offers a more traditional design with a custom active noise cancellation (ANC) algorithm that uses eight microphones and cancels up to 40dB of unwanted noise, along with 40mm drivers with “advanced audio signal processing” and a speaker tilted 13 degrees to “ensure every note or word is transmitted precisely,” according to Dyson.

OnTrac headphones come in four color options: CNC aluminum, CNC copper, cinnabar ceramic, and CNC black nickel. The removable caps cost $49.99 and come in a variety of colors including chrome yellow, Prussian blue, ultra blue, cinnabar ceramic, CNC copper, rough titanium, dark iron, oyster pink, and ceramic blue.

“Dyson’s mission as a sound engineer is to preserve the integrity of the artist’s sound wave free from interference,” said Jake Dyson, the brand’s chief engineer, in a statement. “We also wanted to create a headphone that people appreciate, are excited about and are proud to wear. With over 30 years of experience in aeroacoustics, we have mastered the physics of sound. By reducing noise through in-house anechoic chambers and experienced engineers, we applied and further expanded our audio knowledge to create the Dyson OnTrac headphones. Our first purely over-ear headphones offer best-in-class ANC, exceptional sound quality and all-day comfort through unique materials, design and customization.”

I had the chance to test the OnTrac headphones during a press preview in London, and some of the most appealing features include the adjustable earcups and one-touch ANC functionality. The headphones are incredibly comfortable—the cuffs are made from “ultra-soft microfiber and high-quality foam,” according to Dyson—and easy to use, but they can get sweaty in the heat, so I’d recommend earmuffs in darker colors if you plan on wearing them in the heat or while exercising.

With over 2,000 customizable color combinations, you can mix and match the OnTrac design to your liking. The outer caps and ear cushions are made from “ultra-soft microfiber” with “high-quality foam for supreme comfort and acoustic sealing,” according to Dyson. Another feature that caught my interest was the multi-joint gimbal arm design. I also like the idea of ​​the battery being in the headband, which ensures balanced weight distribution, says Dyson.

OnTrac impresses in terms of sound and comfort. I haven’t had the chance to test the 55-hour battery (yet), but I haven’t worn them for over a week and the battery is still charged. Plus, this is clearly one of the most attractive features of the headphones. For comparison: The battery in Apple’s AirPods Max lasts up to 20 hours, the Bose Quiet Comfort Ultra Headphones offer a battery life of 24 hours, and the Sony WH-100XM5 wireless noise-cancelling headphones last up to 30 hours.

OnTrac headphones are the latest on a list of new releases from Dyson that also includes the Dyson Nural Supersonic hairdryer and the Dyson Vis Nav robot vacuum cleaner.