Proenza Schouler is reportedly launching menswear
Citing a well-placed source, Puck’s Lauren Sherman reported that Proenza Schouler’s Jack McCollough and Lazaro Hernandez are launching a men’s collection for spring 2025. The collection is expected to debut at the brand’s runway show in February. The two designers have also reportedly recruited menswear designer Patrik Ervell to work on the collection. {Puck/Paywall}
The Harris Walz camouflage hats sold out within 30 minutes and became a liberal status symbol
Following the announcement of Vice President Kamala Harris as Governor Tim Walz When she was running as her running mate for the 2024 presidential election, the internet quickly noticed the similarity between a Realtree camouflage hat Walz wore and Chappell Roan’s “Midwest Princess” cap, and the campaign rushed to design its own version. An initial run of 3,000 union-made Harris-Walz hats sold out in 30 minutes, and by Wednesday the hats had raised nearly $1 million. Once largely a symbol of conservatism, the camouflage hat now has new meaning thanks to Walz and Roan’s viral versions. {Teen Vogue}
CFDA and Fashion Partner of the Fashion For Our Future March
The Council of Fashion Designers of America (CFDA) and Fashion have announced Fashion For Our Future, a nonpartisan march in Midtown Manhattan scheduled for September 6. This event will bring together more than 1,000 participants from across the fashion industry to encourage voter registration and voting this election year. “This is an extraordinary election with incredible consequences for our future and nothing could be more important than participating in it by voting,” Anna Wintour said in a statement. Marchers will wear exclusive Fashion For Our Future t-shirts and dresses designed by Old Navy, and a limited number of these designs will be available after the march on oldnavy.com and at its three flagship stores in New York City. {Fashionista Inbox}
Photo: Courtesy of WGSN
WGSN launches fashion buying platform
On Thursday, trend forecaster WGSN launched WGSN Fashion Buying, a platform that helps shoppers understand product direction, key trends and how much to invest in specific styles. Using WGSN’s trend decision intelligence, purchase-specific forecasts and its predictive AI analytics TrendCurve, the platform aims to help shoppers make seasonal buying decisions through accuracy. “WGSN has used big data to rewrite the rules for forecasting trends,” Francesca Muston, WGSN’s vice president of fashion, said in a statement. “The Fashion Buying innovation will supercharge the platform with a data-driven solution with unprecedented efficiency that impacts retailers’ bottom lines.” {Fashionista Inbox}
Urban Outfitters brings live tour with Quavo and Towa Bird to the university campus
Urban Outfitters is hosting a live concert tour featuring Quavo, Towa Bird and others for Gen Z audiences on five college campuses. The first concert will take place on August 13th and the tour will make stops in Athens, Georgia, Georgetown, DC and Tucson, Arizona, among others. Limited collections from Birkenstock, Baggu, Owala, Champion and BDG will be available in 20 specialty stores near campus, color-coordinated to match the colors of each school. {Fashionista Inbox}
Rebag cooperates with Bloomingdale’s
Luxury resale platform Rebag and Bloomingdale’s are collaborating to bridge the gap between the new and pre-owned luxury market with a curated selection of more than 2,500 designer handbags, watches and fine jewelry available now on bloomingdales.com. More than 500 items will also be available on the accessories floors of five Bloomingdale’s stores: The Mall at Short Hills, White Plains in New York, Town Center at Boca Raton, Westfield Fashion Square in Sherman Oaks and Fashion Valley Mall in San Diego. {Fashionista Inbox}
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