UK-based sports nutrition brand Protein Rebel has launched Power Up – a seawater-derived magnesium citrate powder for runners. The product comes in a 100g tub and the company says that Power Up supports muscle recovery, boosts energy levels and promotes sleep, improving runners’ rest and recovery between training sessions.
Protein Rebel cites research showing that 60% of the adult population does not consume the recommended daily amount of magnesium – with runners at higher risk of magnesium deficiency as they lose the mineral through sweating.
With 275 mg of elemental magnesium per serving, including 72 trace minerals, Power Up provides runners with a magnesium boost that relieves both muscle cramps and leg stiffness, while reducing fatigue and improving sleep quality.
“Magnesium is an important mineral that is often lacking in runners’ diets, so it’s important to supplement with a natural magnesium powder like Power Up,” said Tim Boote, co-founder of Protein Rebel.
“Our vegan magnesium supplement has a high bioavailability and contains no additives. It works quickly and the risk of gastrointestinal problems is low.”
Each can of Power Up contains 40 servings. Protein Rebel recommends taking one teaspoon mixed with water or juice each night to support restful sleep. With a light citrus flavor, Power Up dissolves without clumping.
Tim Boote added: “Power Up is perfect for runners who want to recover quickly and improve their performance. It’s easy to use and because it comes in a can, the packaging is infinitely recyclable.”
Power Up Seawater Magnesium retails for £13.99 for 40 servings.
www.proteinrebel.com
