The sizzling color of summer 2024 will glide over you like fine Brandenburg butter and look stunning on both fair and tanned skin. The “butter yellow” shade stood out on the runways of Loewe, Molly Goddard, Bottega Veneta, Louis Vuitton, Collina Strada and others at the spring-summer 2024 fashion shows in September. However, it was the celebrities who made it the defining color of the season on the red carpet.
Actress Aubrey Plaza was the first to wear the hot hue at the Emmy Awards in January. Plaza opted for the viral Loewe dress, which gave her the look of a yellow Post-it note thanks to its rectangular cut and the large pin that seemed to pierce it.
A week later, it was model Emily Ratajkowski who caused a stir at the King’s Trust Gala in a low-cut halter neck dress from the archives of Dolce & Gabbana’s fall 2002 collection.
But you don’t have to be on the red carpet or at a gala evening to wear this color. On the surface, it’s a neutral shade that’s almost invisible. On the spectrum between pale beige and bright lemon yellow, “butter yellow” has a touch of shine and a certain vitality.
With the right styling, this trendy shade can be easily combined with the rest of your wardrobe, allowing you to create minimalist and simple outfits. For example, a white skirt with a butter-colored T-shirt or a pantsuit combined with a dark clutch, as demonstrated by the young model Lila Moss at the latest Gucci Cruise show last month.
