FOOD & DRINK NEWS UK
Sorted foodthe social media movement dedicated to bringing the joy of cooking to millions of people will host a record-breaking wine tasting.
Sorted Food has almost three million subscribers on YouTube and works with The online wine tasting club invites its young global foodie community to a virtual, interactive event designed to demystify the world of wine. Participants can enjoy six different grapes and wine varieties.
Sorted Food was founded by a group of old school friends who have a passion for food and cooking. Their mission is to help people become great home cooks through fun and educational online content and the Sidekick recipe app. Sorted Food has grown into one of the world’s largest online food communities with over three million members worldwide. The Sidekick recipe app serves 10,000 meals a week, of which 1.8 million have been cooked to date.
A unique wine tasting experience
Sorted Food, along with The Online Wine Tasting Club, have put together a unique experience that is perfect for those new to wine tasting. Participants will receive a case of six wines delivered straight to their door, which they can taste live with the Sorted Food team on Friday 13 September at 7pm on the Sorted Food YouTube channel. The event costs £29.95 per case. With 85% of the Sorted Food community being aged between 18 and 45, this event aims to introduce a younger audience to the joys of wine.
The founders of Sorted Food will guide attendees through the wines and provide essential knowledge and vocabulary to help casual wine drinkers understand the styles and grapes they enjoy. They will offer tips on what to look for when buying wine and how to make an informed choice at a restaurant. The live event format allows attendees to ask questions and share their opinions in the comments section.
Jamie Spafford, co-founder of Sorted Food, comments: “As part of our mission to ‘turn the world of food and drink on its head’, we know that wine can be intimidating. There is a lot to learn about the different grapes, regions and combinations. Chef Ben, one of our co-founders, has studied the subject extensively and is keen to pass on his knowledge. We thought there was no better way to do this than to invite our community to a tasting where they can enjoy the wines too!”
Alex and Jamie, founders of the Online Wine Tasting Club, add: “As huge fans of Sorted Food, we are incredibly excited about this new partnership. We hope it will bring the fun and variety of wine tasting to a younger audience.”
What’s in the sample box?
Each tasting box contains six 100ml portions of different wines, delivered in environmentally sustainable Ecosip packaging to reduce weight and carbon footprint while maintaining high quality. The box contains:
- Wine #1: Pieropan Soave Classicalo 2023
- Wine No. 2: De Loach Heritage Collection 2022
- Wine #3: Paso-Primero Rosado 2023
- Wine No. 4: Jean-Marc Burgaud Beaujolais Lantignié 2022
- Wine #5: Kloof Street Swartland Rouge 2021
- Wine No. 6: Peter Lehmann The Barossan 2020
Tickets are available for £29.95 from: Lift the Cloche at Wine Taster (sortedfood.com).
