TAFER Hotels & Resorts, a forward-thinking leisure and hospitality company known for its collection of award-winning hotels, luxury resorts and boutique villas throughout Mexico and the Caribbean’s most desirable beach destinations, is proud to announce a partnership with Diamante Cabo San Lucas (Diamante), a master-planned luxury resort community. As part of its agreement, TAFER will open two new luxury hotels – significantly expanding the benefits of existing Diamante Residence Club and TAFER Residence Club members – as well as exceptional residences, ranging from one- to four-bedroom villas, within Diamante Cabo San Lucas, which is situated on 1,500 acres of stunning Pacific coastline and magnificent dunes in Mexico’s Baja California. In addition, TAFER has agreed to a partnership with Diamante to own and operate the Dunes Course by Davis Love III and El Cardonal by TGR Design.
“Our partnership with Diamante Cabo San Lucas is an extremely important milestone as we establish ourselves in one of Mexico’s most exclusive and prestigious private resort communities and further position TAFER Hotels & Resorts as a steward of luxury hotel brands,” said Fernando González Corona, owner, founder and president of TAFER Hotels & Resorts. “We look forward to building on our reputation for excellence, innovation and success, expanding our footprint and offering guests and owners unforgettable new ways to experience Diamante and Mexico’s stunning Baja.”
“We are excited to partner with TAFER Hotels & Resorts and are confident they will deliver outstanding new resort and residential club offerings in Diamante,” said Ken Jowdy, Chief Executive Officer and Founder of Diamante Cabo San Lucas. “TAFER’s luxury brands, gourmet cuisines and unique amenities are highly regarded throughout Mexico; more importantly, they share our passion for impeccable five-star service and creating unforgettable experiences at every touchpoint. We welcome TAFER’s exceptional team as part of Diamante’s next chapter as we continue to evolve and strengthen our position as one of the most ambitious and fastest-growing resort developments in Mexico.”
Sasa Milojevic, Chief Operating Officer of TAFER Hotels & Resorts, commented: “TAFER is known for its spectacular beachfront location and Diamante Cabo San Lucas is no exception; this pristine location on the southern tip of the Cabo San Lucas coast is an ideal destination to expand our valued portfolio. We are proud to become part of Diamante’s premier lifestyle community and offer new and loyal TAFER guests and owners access to these unique and exclusive amenities, including our two championship golf courses, state-of-the-art wellness facilities and the 10-acre Crystal Lagoon®.”
“Cabo San Lucas is one of Mexico’s best and most popular vacation destinations, so we are excited to meet demand and expand our presence here by offering our members luxurious new properties in Diamante – a unique resort oasis that offers the best in golf, dining and lifestyle – where they can live and own property through TAFER Residence Club. In addition, we are excited to take ownership of Diamante Residence Club members and provide them with the opportunity to upgrade and utilize any of the incredibly modern resorts in TAFER Residence Club, including existing and future locations throughout Mexico and the Caribbean,” said Robert Kistner, President of TAFER Residence Club.
The multifaceted partnership between TAFER and Diamante includes:
TAFER Luxury Hotels & TAFER Residence Club
TAFER will open two 750-room contemporary luxury resorts in Diamante Cabo San Lucas. The community’s newest beachfront properties will showcase TAFER’s product quality and core pillars: gourmet cuisine, world-class amenities, authentic on-site experiences, wellness offerings and unparalleled service for guests of all types seeking unique and unforgettable vacations. Additionally, timeshare opportunities will be available as part of the TAFER Residence Club, combining the luxury of these five-star resorts with the exclusivity and autonomy of vacation ownership. TAFER will also assume management of the Diamante Residence Club and invite members to upgrade and gain access to not only Diamante’s properties, but also TAFER Residence Club’s luxury resorts in locations throughout Mexico, making up its entire portfolio, which is rapidly expanding to include the construction of additional inventory in new and existing markets that will meet the demand of all members.
Guests and owners of TAFER’s new hotels and properties will have access to Diamante’s otherwise private championship golf courses, including Dunes Course by Davis Love III and El Cardonal by TGR Design.
Exceptional residences by TAFER
TAFER will also introduce exceptional residences in Diamante Cabo San Lucas, expanding its real estate portfolio across Mexico that includes Garza Blanca Hotels & Resorts, Hotel Mousai, The Villa Group, Sierra Lago Resort & Spa and Lemuria Residences. Ranging from one- to four-bedroom villas, these new luxury homes will reflect contemporary architecture and design, celebrate outdoor living and embrace the coastal Baja region and a lifestyle built around luxurious relaxation, coupled with TAFER’s unparalleled ownership experience perfected as part of its long-standing and highly successful TAFER Residence Club. With stunning views, a dedicated health and fitness club, multiple pools and a luxurious spa available to residents, TAFER’s outstanding villas offer the perfect retreat or year-round second home.
Dunes Course by Davis Love III and El Cardonal by TGR Design
As part of their partnership, TAFER and Diamante have jointly operated the Dunes Course by David Love III and El Cardonal by TGR Design. Diamante’s Dunes Course, ranked 36th in the world, Golf Magazinewinds through spectacular Pacific dunes, offering stunning beach and ocean views from nearly every hole. El Cardonal is Diamante’s second championship course and the first golf course designed by Tiger Woods and his company, TGR Design. Influenced by the old Southern California courses where he played as a child, Tiger has created a course that reinvigorates the need for strategy in golf – with multiple options to master each hole. With Diamante’s signature on-course comfort stations and dramatic long-distance views of the Pacific Ocean, natural arroyos and native dunes, El Cardonal is a golfing experience not to be missed. An impressive 14-acre practice facility; a clubhouse, restaurants and bars; a shopping center; on-course comfort stations every three holes; and unparalleled service ensure an unforgettable golfing experience in Diamante.
TAFER has over 40 years of hospitality experience, owning and managing award-winning brands such as Garza Blanca Resort & Spa, Hotel Mousai, Villa del Palmar, Sierra Lago Resort & Spa and Sian Ka’an Village. Its hotels have received global recognition, including the prestigious AAA Five Diamond Award, Forbes Travel Guide, Hospitality Design Awards, Conde Nast Traveler Reader’s Choice Awards and TripAdvisor Travelers’ Choice Awards, among others. The company operates over 4,000 hotels across Mexico and is developing an additional 2,000 in Mexico and the Caribbean, including these latest hotel offerings, cementing its position as a leader in luxury and all-inclusive hotels. With the goal of expanding into the top-performing markets worldwide, TAFER plans to manage more than 6,000 owned hotels by 2028, as well as 2,000 hotels from new partnerships.
TAFER Residence Club, part of TAFER Hotels & Resorts, has been providing quality vacation property services to a wide range of clients for more than 30 years. As a member of TAFER Residence Club, owners can enjoy high-quality, family-oriented suite accommodations, amenities and services at properties located in Mexico’s premier destinations, including Puerto Vallarta, Cancun, Los Cabos and the Sierra Madre, with the Riviera Maya soon to be added.
For more information about TAFER Hotels & Resorts, visit www.taferresorts.com and to learn more about TAFER’s management services, please visit https://www.taferresorts.com/management-services.
