Effects of color-taste association on the visual search process for reference images on beverage packaging: Behavioral, electrophysiological and causal mechanisms
ORIGINAL RESEARCH ARTICLES Front. Psychol. Sec. Cognitive Science Volume 15 – 2024 | doi: 10.3389/fpsyg.2024.1433277 This article is part of the research topic NeuroJourney: Deciphering customer behavior based on brain…
