As part of its ongoing commitment to child safety The Kingdom of Children (Leader Entertainment) and YouTube Kids (Google) launched its awareness campaign in English, ‘Bartolito’s fantastic internet adventures‘, on August 15. After the great success of its Spanish counterpart, called ‘Las Aventuras de Bartolito en Internet’, which debuted last February, this project will be available on both platforms and will be featured as featured content on the YouTube Kids App in English – The goal is to continue to provide high quality and valuable content for all families around the world.
The Kingdom of Childrenknown for its safe and educational content, brings together popular characters Bartolito, Lola the Cow and Beto the Wolf – stars of the popular series “Zenon the Farmer” – to address the important issue of safety in the digital world. The campaign “Bartolito’s fantastic internet adventure‘, contains a series of five short videos in English that offer practical tips and tools for children and their families to learn how to use the Internet safely and responsibly. The short videos include: Share with caution, Don’t fall for fakes, Protect your secrets, It’s cool to be nice and When in doubt, speak out, all part of the series ‘Bartolito’s fantastic internet adventures‘. These are aligned with the five principles of Google’s Be Internet Awesome program https://beinternetawesome.withgoogle.com/en_us. They are also part of Be Internet Awesome, an online initiative to help children explore the digital world safely and confidently.
“We are pleased that YouTube Kids chose us earlier this year to continue adding content and work closely with us to reach all families around the world. Following the success of its Spanish counterpart “The Adventures of Bartolito on the Internet”which achieved 24 million views and over 300 hours of watch time in Latin America – and led in Mexico, Argentina, Peru and Colombia in just six months – we are now launching ‘Bartolito’s fantastic internet Adventure’. Our goal is to continue to teach children the importance of staying safe online, and we are now targeting English-speaking audiences. The campaign also helps them deal with everyday issues and encourages conversations between children and their families,” explains Roberto “Kuky” Pumar, CEO of Leader Entertainment. “The Kingdom of Children” tied together YouTube In 2011 and is now the number 1 Spanish-language channel for children with over 65 million subscribers.
“This initiative underscores our commitment to keeping the YouTube community safe while providing a viewing experience tailored to children. Our goal with this series is to provide family-friendly content with a clear and entertaining message and to help children discover the digital world in a safe and fun way. The Children’s Kingdom was the perfect partner for this initiative as it allows us to reach a younger audience by speaking their language through their beloved characters,” adds Karina SzmulewiczStrategic Partnerships Manager for YouTube Family & Learning.
The scripts for the videos were supervised by Belén IgarzabalPhD in Social Sciences and researcher at FLACSO Argentina (Latin American Faculty of Social Sciences.) She provided a pedagogical perspective from the beginning of the project and worked on the adaptation of the “Be great on the internet’ Basics.
“Be great on the internet” harnesses the power of the internet and prepares children to make smart choices online. It introduces key concepts of digital citizenship and safety, helping families to navigate the online world with confidence. The basic ‘Share with Care’ teaches what to share with people we know and people we don’t know, and stresses the importance of not sharing personal information or pictures with strangers. ‘Don’t Fall for Fake’ explains that not everything we see online is real, and encourages us to differentiate between real and fake content. ‘Secure your Secrets’ encourages us to create strong passwords and keep them secret. And finally, ‘It’s Cool to be Kind’ focuses on treating others as we would like to be treated to make a positive impression and prevent bullying. The program also includes the ‘Interland’ adventure, a game that takes full advantage of the internet and teaches children the skills they need to make smart choices online.
The Children’s Kingdom invites all families to participate in this initiative and enjoy “The Adventures of Bartolito on the Internet” (in Spanish) and “Bartolito’s fantastic internet adventures‘ (in English) by clicking on the following link
LC
