99 top gamers compete for records 250,000 US dollars Prize pool at the groundbreaking esports event
LOS ANGELES, 12 August 2024 /PRNewswire/ — Gonna Need Milk will make history with the inaugural The Milk Cup Finals, the first women-only Fortnite LAN event to take place in Comic-Con in Los Angeles To October 5This groundbreaking championship will see 99 of the country’s best female gamers compete for a share of the largest prize pool in North American women’s esports history, continuing Gonna Need Milk’s commitment to empowering and supporting female athletes.
Developed in collaboration with female gamers and in partnership with Fortnite streamer sabrina_schoen, Women of eRena (WOTE) and produced by RaidiantThe Milk Cup’s all-female production team aims to address the unmet needs of women in professional gaming, providing a safe and inclusive space for women to compete professionally. Its inclusive format – with open qualifiers, trios, multiple rounds and scheduled scrims – allows players of all skill levels to participate. The Milk Cup will also cover all travel and accommodation costs for the 33 qualified trios to ensure that financial hurdles do not hinder participation.
The Milk Cup is not just a gaming tournament; it is a cultural milestone in the ongoing effort to promote women in esports. With over 300 women competing and 2.5 million viewers across the three qualifiersThe event has already become one of the most watched women’s e-sports events of the year.
“The Milk Cup is a natural evolution of Gonna Need Milk’s commitment to supporting and empowering women in sports, including esports,” says MilkPEP Sr. Marketing Manager Jen Grubb. “In addition to supporting female gamers by creating opportunities to compete and elevate voices in the field, the nutrients in milk also support gamers’ performance on a physical level. Milk provides the nutritional foundation for optimal gaming performance with essential nutrients that can support focus, as well as protein and B vitamins that provide sustained energy during long gaming sessions.”
To October 5 away 13:00 In the Freeplay Zone in the West Hall, participants will compete in a Build Trios tournament format where points are earned through a combination of placement points and team eliminations across six games. The competition will be streamed live on the gaming stage and promises a player-centric experience and exclusive giveaways.
Fans ages 13 to 17 can purchase discounted Milk Teen tickets for LA Comic Con starting $30 at GonnaNeedMilk.com/MilkCup. For those who can’t attend in person, IGN will stream highlights of the game and the entire event will be streamed live on Twitchinghosted by Kelly Link with comments from LemonKiwiAnd Tacos.
“The LA Comic Con team is thrilled to host the Milk Cup LAN Championship,” said LA Comic Con VP, Event Director Julia Johnson. “The Milk Cup is an incredible event that allows female gamers to come together, compete and advance their careers.”
The Milk Cup will make history in the world of esports and provide the next generation of female gamers with a safe and important platform to showcase their skills. For more information about the Milk Cup, visit GonnaNeedMilk.com/MilkCup or follow @GonnaNeedMilk on X.
About MilkPEP:
The Milk Processor Training Programme (MilkPEP), Washington, DCis funded by the country’s dairy companies and aims to educate consumers and increase milk consumption. For more information, visit MilkPEP.org.
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SOURCE MilkPEP
