The Danish hotel company Zleep Hotels A/S is merging with the hotel management company Core Hospitality A/S, creating Denmark’s fourth largest hotel company. The merger comes immediately after the spin-off from Deutsche Hospitality. While the German hotel group now owns 100% of the Zleep Hotels brand, Core Hospitality owns 100% of the operations in Denmark.
Together, the new management company will continue “Core hospitality”which underlines its multi-brand strategy as a white label hotel operator. In total, Core Hospitality now operates 19 hotels under five brands: 14 Zleep Hotels in Denmark, two Moxy Hotels in Norway, a Fairfield by Marriott and a Residence Inn by Marriott in Copenhagen and the Kirk Suites in Vejle.
It was also my dream to be a white label hotel operator. Now we are actually there with five brands – and there are more to come. Peter Haaber, CEO of Core Hospitality
By joining forces, the new Core Hospitality operating platform will achieve new economies of scale, enabling it to negotiate more favorable rates with partners, intensify commercial efforts across a larger number of hotels, build a larger talent pool, and offer real estate investors the opportunity to maximize their return on investment and minimize the stabilization period through free brand choice.
Facts about Core Hospitality after the merger
- It is now the fourth largest operator from Denmark
- Today it is the sixth largest operator in Denmark.
- The company employs approximately 500 people throughout the organization
- It manages a total of 19 hotels (2288 rooms)
- There is a pipeline of 2 hotels (340 rooms)
About Core Hospitality
Core Hospitality only does one thing: operate hotels. As a white label hotel operator, the company is brand-independent and flexible enough to run hotels in any operating model. Core Hospitality cooperates with various hotel brands and can therefore operate everything from hostels to full-service hotels. All partners benefit from this, because Core Hospitality can implement and manage the brand that best suits the property and location. This makes Core Hospitality the ideal partner for real estate investors who want their hotels to be run professionally and successfully.
Peter Haaber
Managing Director, Core Hospitality A/S
+45 51 57 87 00
Core Hospitality
